How-to: Creating author pages on Facebook, Amazon, and Goodreads

Creating an author brandCreating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or to penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.

The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each. [Read more…]

Use YouTube videos to promote your textbook

Textbook videosLydia Cline, a drafting professor at Johnson County Community College in Overland Park, Kansas, and the author of five text and trade books, said she has found that posting short videos on her books’ topics to YouTube can be an effective way to promote them.

She originally created her channel, ProfDrafting, to post classroom topics for her students. “They enjoy the videos as a supplement to their text,” said Cline. On the advice of her TAB/McGraw-Hll editor, she added book content videos. In less than a year she collected 137 subscribers and over 31,000 views, even though she does no promotion beyond telling her students about it. “The channel has returned benefits in ways I didn’t anticipate. With YouTube’s amazing analytics, I can see how long viewers watch the videos, which videos are popular, and which are ignored. My observation is that once a channel starts attracting views–mine were initially from my students–YouTube starts promoting it via the Suggested Videos sidebar and the videos also appear in a Google search. I can see who the subscribers are, and most are NOT my students. They’re from all over the world. I knew YouTube had a global audience, but wow, my subscriber list really hammers that home to me.” [Read more…]

7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

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