16 Tips for authors using social media to promote their work

One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.

There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.

Be my guest: Finding and connecting with blogs, podcasts, and video channels

Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.

Your inner expert

I have the good fortune to work with many highly educated, highly qualified, experts in a diverse range of fields. Masters-prepared. Doctorly-prepared. Academics and researchers that have devoted themselves to the pursuit and sharing of knowledge in the US and world-wide. Others seek their opinions and expertise. They have done significant research and published journal articles and other valued communications.

So, I could say I work with “leading experts,” “internationally recognized leaders,” or the “most important authorities.” Does this describe you?

Most useful textbook and academic posts of the week: April 2, 2021

What are you planting today? As you research, write, teach, learn, and market your work, what is your long-term objective for future harvest? Is it a reputation? Position? Legacy?

In this week’s collection of articles from around the web, we explore topics of ethics, the benefit of PhDs, resilience, self-improvement, self-promotion, and mentoring.

Og Mandino once said, “Always do your best. What you plant now, you will harvest later.”

Most useful textbook and academic posts of the week: January 15, 2021

Oliver Wendell Holmes Jr. said, “A man’s mind, stretched by new ideas, may never return to its original dimensions.” As textbook and academic authors, our writing should not only stretch our minds, but the minds of our readers.

In this week’s collection of articles from around the web, we explore what it means to write an academic argument, practical advice for conducting research, and differences in editing processes.

13 ways to promote and market your book on a budget

In today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group, shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from their 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”.