8 Reasons to get started with social media

social networksEngaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.

More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session. [Read more…]

Leveraging our authoring experience in electronic media

new ideasThe publishing industry is quickly evolving, and with it, the role of an author is changing as well. Where once instructional and academic material was destined mainly for a printed book or journal article, today the landscape looks very different, with electronic media options continually growing. But while these changes can be disorienting for experienced and new authors alike, the new world of electronic media offers many new opportunities for people with specialized knowledge, strong communication skills, and the ability to meet deadlines. Whether you want to supplement existing written work or work in a new medium altogether, the opportunities are exciting – and perhaps the best part is that you don’t need an acquisitions editor to get started! [Read more…]

Author website or social media? Oh, the choices!

Laptop displaying webpageCongratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do? [Read more…]

Can writers be social online?

Can writers be social online?Social media or social web? I posed that question last year in a guest blog for the British site, Discover Society. Given recent scandals involving hacking and profile misuse on commercial social media sites, I’d like to revisit this question as it pertains to academic and textbook authors. To what extent should we post original writings on social media sites?

First, let’s distinguish between social media and social webSocial media can be defined as: “commercially-owned online platforms or applications that allow for interactions between users who can create, archive and retrieve user-generated content. [Read more…]

How to include your publications in your LinkedIn profile

linkedinSo your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work. [Read more…]

The most useful textbook & academic posts of the week: December 8, 2017

"Writing is more than a gift. It is a struggle that blesses those who see it through to the end." ~Nona Mae KingThis week our collection of articles from around the web contains innovative practices and changes in the publishing industry, suggestions for Open Education, ways to repurpose your finished research into a journal article, academic friendships, social media impacts on author and publisher success, and actions to reduce predatory publishing practices.

As we come to the end of the first week of December, a month where many of our writing projects are faced with increased struggle as academic terms come to an end, remember the words of Nona Mae King, “Writing is more than a gift. It is a struggle that blesses those who see it through to the end.” [Read more…]

8 Reasons why academics should be on social media

Did you start a blog or Twitter account and blog photopost a couple of things before deciding you didn’t want to keep up with it anymore? Or, maybe you are still on the fence whether you should take the time to create a blog or Twitter account? Either way, more and more academics are getting involved on social media and seeing the rewards. There are more reasons the reasons listed below, but these are what we’ve determined are most important. So here you go, 8 reasons why academics should be on social media (in no particular order): [Read more…]

The most useful textbook & academic writing posts of the week: November 14, 2014

Do you ever lack motivation or find yourself Margaret Atwood quote: If I waited for perfection I would never write a word.procrastinating by doing something on your to do list that isn’t quite as crucial or time sensitive as others? I do. I had one of those not-so-motivated-even-doing-laundry-sounds-better kind of day this week. Maybe you’ve experienced something similar when you sit down to write. What do you do to overcome the urge to do anything (even laundry) other than sitting down to write? Hopefully a few of the following posts will help you answer that. Happy writing! [Read more…]

Tutorial – Twitter 101: Learn how to create an account, customize your profile, and start tweeting

Wondering how to get started on Twitter but not sure where to start? Follow these simple instructions to set up an account, customize it, and get tweeting!

How to sign up

[Read more…]

Listen to podcasts on writing, editing, contracts, time management & more

Podcast LibraryTAA members have access to a library of 60-90 minute podcasts on topics such as writing, editing, contracts, royalties, taxes, copyright, time management and more, presented by a variety of industry experts. This resource is free for members. Join TAA today for as little as $15.

Topics include:

Textbook Writing | Textbook Publishing | Contracts & Royalties | Taxes | Copyright | Marketing | Supplements | Indexing | Ebooks & Open Access | Textbook Proposals | Academic Writing | Academic Publishing | Academic Editing | Academic Books | Grant Writing | Time Management | Social Media for Academics | Tenure & Promotion [Read more…]