Building a buzz: Creating an online presence to make your book findable

So—you’ve completed your latest publication. There’s been a lot of sweat, and maybe some tears, but you did it.

Wouldn’t it be great if your hard work was over?

Unfortunately, outside of your immediate circle of colleagues, friends, and family, no one knows about your book. You need to get the word out.

Fortunately, you don’t have to be a marketing expert to create a stellar online presence. There are many simple, accessible ways to make your publication findable online.

16 Tips for authors using social media to promote their work

One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.

There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.

Most useful textbook and academic posts of the week: April 30, 2021

Alexandra K. Trenfor once said, “The best teachers are those who show you where to look but don’t tell you what to see.” Life, especially in academic settings, is about seeking knowledge, exploring possibilities, and making our own unique discoveries. Textbook and academic authoring provides an outlet for us to share those discoveries with others to fuel their own journeys.

In this week’s collection of articles from around the web, we have some things worth looking at to see where they may fit your current and future needs as an author.

Most useful textbook and academic posts of the week: February 12, 2021

Academic writing is a process of education both for the reader and the writer. You preparation and dedication to your writing efforts prepare tomorrow’s research and writing efforts to move us forward.

In this week’s collection of articles from around the web, we see advice on building momentum, getting started with topics and methods, overcoming jealousy of other writers, and building a network of support. We also explore ways to establish the future of your authoring brand including social media strategies and valuing your book for the long term. Finally, we explore transformative models and book writing software.

Most useful textbook and academic posts of the week: December 24, 2020

As we near the end of 2020, a year filled with disruption, change, and challenges resulting from the pandemic, inspiration can be hard to come by. It’s in these times that we must rely on our identified goals, routine practices, and positive experiences to move forward and stay the course. Peter De Vries summarized his writing habit as follows, “I only write when I’m inspired, so I see to it that I’m inspired every morning at nine o’clock.”

Whether a daily routine or simply a mindset of perseverance in weathering the storms that have been and are sure to come in the future, success will be found in finding your own writing inspiration. As we see in this week’s collection of articles, we’re all facing challenges together – some new and some old – but the only way forward is through.

Most useful textbook and academic posts of the week: November 6, 2020

It’s November! And for academic authors that means it’s time to write. Not that it isn’t always time to write but November, specifically, is Academic Writing Month or AcWriMo for short. In this week’s collection of articles from around the web, we have some advice and resources for rekindling or maintaining your writing practice into this month focused on academic writing.

Included in the list are ways to get back into a writing practice and some step-by-step persuasive writing techniques. Also included is how to handle email distractions and manage your social media efforts.