Most useful textbook and academic posts of the week: October 23, 2020

Writing takes work. Whether starting a PhD or working on another published book or manuscript, academic authoring is work and should be treated as a professional endeavor. Margaret Laurence once said, “When I say work I only mean writing. Everything else is just odd jobs.” Our writing must receive focus and time for us to be successful.

In this week’s collection of articles from around the web, we have advice on early career authoring, building an impact and brand, and current trends in publishing. As you embark on the week ahead, give your writing the focus it deserves. After all, everything else is just odd jobs. Happy writing!

Most useful textbook and academic posts of the week: July 10, 2020

“Every writer I know seems to agree on the same thing: You need to write, a lot.” This unattributed quote could be attributed to nearly every aspiring author who has received advice from a successful one, but as much as we know that we need to write, a lot, it’s certainly easier said than done, most days.

In this collection of articles from around the web this week we have found some specific advice on how to get stuff done, how to write your first few pages, how to overcome the lure of planning, tips for sticking to a writing routine, writers’ tools for better productivity, and how to harness the power of coauthoring.

13 ways to promote and market your book on a budget

In today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group, shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from their 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”.

Most useful textbook and academic posts of the week: June 28, 2019

As we come to the end of the first official week of summer, many of us are a month or more into our summer “break” – a time for tackling the list of things that find their way to “unfinished” during the school year. If your summer to-do list contains interdisciplinary reading, prioritization of your writing projects, qualitative research, research promotion, PhD by publication, or simply keeping up with the latest trends in scholarly writing, this week’s collection has something for you!

While rest and relaxation are also essential components of the break that summer often provides, tackling some of those items on the to-do list, rethinking your schedule for the next academic year, and maintaining a healthy writing practice during these “off” months have advantage as well. Happy summer and happy writing!

8 Reasons to get started with social media

Engaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.

More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session.

7 Basics of branding

In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.

Textbook and academic discussions – keep them going

If you were at the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM last weekend, you know the excitement and passion this group of authors shared throughout each session and networking opportunity. For the nearly 100 participants in the roundtable discussions held Saturday afternoon, there was much to talk about and some incredible ideas shared in the groups. Many participants expressed an interest in continuing these conversations beyond the conference. To this end, we have used the roundtable discussion topics to start eight threads in our LinkedIn group for just that reason.

If you were in attendance, we’d love for you to get the conversation started by sharing notes from the session with our LinkedIn group. If you weren’t able to attend (or were participating in another roundtable at the time), please share your insight, ideas, and questions in any or all of the discussions linked below. The roundtables just got bigger! Welcome to the table!

Author website or social media? Oh, the choices!

Congratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do?