Schedule time to market your work or pay the consequences

Committing to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material.

The most useful textbook & academic posts of the week: November 17, 2017

As we reach the halfway point of Academic Writing Month (AcWriMo) 2017, the posts this week reflect an increased awareness of the disruptive nature of Open Access in academic publishing, ways to increase diversity in scholarly writing, tips for productive reading and distraction resistance while writing, ways to beat your fear of writing, tools for academic writers, improving your use of comparisons, strategies for quickly tackling a writing project, and how to market your academic journal articles. Whatever you are working on this week, remember the words of Louis L’Amour and “Start writing, no matter what. The water does not flow until the faucet is turned on.”

10 Marketing tips and strategies for textbook authors

When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies: