The most useful textbook & academic posts of the week: November 17, 2017

"Start writing, no matter what. The water does not flow until the faucet is turned on." ~Louis L'AmourAs we reach the halfway point of Academic Writing Month (AcWriMo) 2017, the posts this week reflect an increased awareness of the disruptive nature of Open Access in academic publishing, ways to increase diversity in scholarly writing, tips for productive reading and distraction resistance while writing, ways to beat your fear of writing, tools for academic writers, improving your use of comparisons, strategies for quickly tackling a writing project, and how to market your academic journal articles. Whatever you are working on this week, remember the words of Louis L’Amour and “Start writing, no matter what. The water does not flow until the faucet is turned on.” [Read more…]

5 Tips for Kickstarter success for writers

Earth Joy WritingI recently completed my third successful Kickstarter campaign to help promote my new book, Earth Joy Writing: Creating Harmony through Journaling and Nature, which will be released on Earth Day, April 22nd.

In all three cases, my books were published by small, independent presses that didn’t have funds for promotional campaigns, publicity, or book tours. So I used the Kickstarter funds to promote my books in these ways.

Often people shy away from Kickstarter and prefer to use other crowdfunding programs because of the requirement that the funding goal be met in order to get any funds at all. In my experience (and we know this as writers), having the goal of completion can spur us to take bolder action. A half-written book isn’t really a book, is it? [Read more…]

10 Marketing tips and strategies for textbook authors

TextbooksWhen authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies: [Read more…]