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The what, why, and how of an author promotional platform

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All textbook, book, and monograph authors need a platform to help sell their idea to a publisher and their work to buyers and readers. Gone are the days that an author can ignore marketing. What is an author promotional platform? Why should you care? How do you create one? And how do you keep it going? These are the central questions answered by publishing consultant, John Bond during his 2021 Textbook & Academic Authoring Conference presentation.

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