How to write an academic book proposal

Academic book proposals are a necessary part of publishing a book. They help potential publishers see your work and what they could expect if they decided to publish it. There are a few things you should keep in mind when writing a proposal.

First, make sure you have all the information the publisher needs to assess the viability of publishing your book. Second, be sure to highlight the unique aspects of your book and how they will benefit readers. Third, be clear about what readers will get from reading your book. Finally, market your proposal effectively to publishers.

Don’t just rewrite an existing book

Coming to want to author a book is a slow process. There is likely ruminating, rethinking, internal debating, conflicting feelings, competing agendas, to say the least. Rarely, is it a moment of inspiration and then sudden action. Part of the decision process is thinking about what is already available on the market.

Many prospective authors will say, “there is nothing like this on the market. No competition.” This is very rarely true. There is usually some book, or more likely books, that your idea is standing on the shoulders of, wanting to reach higher. Also, the competition for some customer might be to buy nothing at all.

3 Ways publishers evaluate book proposals and query letters

So, you’ve decided to write a book but are not sure how to acquire the interest of a publisher so that your hard work can be enjoyed by readers in your discipline. You’ve heard that book proposals and query letters are the professional tactics for introducing a new book to a potential publisher, but what exactly are they looking for?

In his recent webinar, publishing consultant John Bond shared his insight on what publishers are looking for as they evaluate your proposal or query letter.

Is there a market for your book?

Writing a book takes hours; perhaps a thousand or more including the research and editing. Needless to say it is a major commitment that authors expect will have a payoff of peer recognition, dissemination of ideas, and (gasp) maybe even a royalty payment. But how do authors know the marketplace wants their book?

The what, why, and how of an author promotional platform

All textbook, book, and monograph authors need a platform to help sell their idea to a publisher and their work to buyers and readers. Gone are the days that an author can ignore marketing.

What is an author promotional platform? Why should you care? How do you create one? And how do you keep it going? These are the central questions answered by publishing consultant, John Bond during his 2021 Textbook & Academic Authoring Conference presentation.

On Demand – TAA Webinar on how publishers evaluate book proposals and query letters

The Query Letter and Book Proposal are the go-to means of communicating an author’s ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? In this TAA Webinar, available on demand, Publishing Consultant John Bond examines these common author documents and then uses a publisher’s magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher’s wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do’s and don’ts.