5 Questions to ask your publisher about their author websites

Katie LinderIn today’s marketplace, authors need to be integrally involved with the marketing of their books, including making decisions about author websites. While many authors have the opportunity to use their publisher’s author website option, they should carefully consider whether that website offers the design elements, content features, and editing flexibility to best serve their needs.

If you are trying to decide whether to go with your publisher’s website or to create and maintain one on your own, Katie Linder, director of the Ecampus Research Unit at Oregon State University and creator of “The Academic Book Promotion Toolkit”online course, provides the following five questions to ask your publisher to make sure you have a clear understanding of what is possible with their website. [Read more…]

Textbook proposal submission tips: How to evaluate the competition

Study competing textbooksWhen submitting a textbook proposal, most publishers will expect you to provide information on two to four of the closest competitors in the market and identify how your book will be different and better than the competition.

Three veteran textbook authors share their advice on how to study competing textbooks and which elements should be reviewed in making the case in a textbook proposal. [Read more…]

TAA PODCAST: Tips & Strategies for Successfully Marketing Your Textbook

Robert Christopherson

In this TAA podcast, Robert Christopherson, author of the leading physical geography textbooks in the US and Canada, shares strategies authors can use to successfully market their textbook, including participation in national sales meetings, an author’s blog linked to the text, an interactive web site, and more.



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