The what, why, and how of an author promotional platform

All textbook, book, and monograph authors need a platform to help sell their idea to a publisher and their work to buyers and readers. Gone are the days that an author can ignore marketing.

What is an author promotional platform? Why should you care? How do you create one? And how do you keep it going? These are the central questions answered by publishing consultant, John Bond during his 2021 Textbook & Academic Authoring Conference presentation.

Your inner expert

I have the good fortune to work with many highly educated, highly qualified, experts in a diverse range of fields. Masters-prepared. Doctorly-prepared. Academics and researchers that have devoted themselves to the pursuit and sharing of knowledge in the US and world-wide. Others seek their opinions and expertise. They have done significant research and published journal articles and other valued communications.

So, I could say I work with “leading experts,” “internationally recognized leaders,” or the “most important authorities.” Does this describe you?

How do you look in profile?

Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.

So how do you ensure that you look your best in your online academic profile?

Most useful textbook and academic posts of the week: February 12, 2021

Academic writing is a process of education both for the reader and the writer. You preparation and dedication to your writing efforts prepare tomorrow’s research and writing efforts to move us forward.

In this week’s collection of articles from around the web, we see advice on building momentum, getting started with topics and methods, overcoming jealousy of other writers, and building a network of support. We also explore ways to establish the future of your authoring brand including social media strategies and valuing your book for the long term. Finally, we explore transformative models and book writing software.

Most useful textbook and academic posts of the week: October 23, 2020

Writing takes work. Whether starting a PhD or working on another published book or manuscript, academic authoring is work and should be treated as a professional endeavor. Margaret Laurence once said, “When I say work I only mean writing. Everything else is just odd jobs.” Our writing must receive focus and time for us to be successful.

In this week’s collection of articles from around the web, we have advice on early career authoring, building an impact and brand, and current trends in publishing. As you embark on the week ahead, give your writing the focus it deserves. After all, everything else is just odd jobs. Happy writing!

7 Basics of branding

In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.