7 Basics of branding

7 Basics of brandingIn her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream,” Prather suggested that everyone should develop a mission statement as part of their marketing platform. 

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform. [Read more…]

The most useful textbook & academic posts of the week: December 14, 2018

"Everything you want is on the other side of fear." ~Jack CanfieldEndings can be challenging. Whether it’s the end of a project, the end of a semester, the end of a life phase, or even the end of a calendar year. What makes ending so difficult is often the uncertainty of what’s next rather than the closure of what has been.

This week’s collection of posts from around the web begins with an example of a fourth year PhD candidate working toward completion of the program and advice on transitioning between career or writing phases. It continues with guidance on how to start collaborative projects, a challenge to dance your PhD, and eight ways to write theory very badly. Finally, we close with the uncertainty of the publishing industry for textbook authors, an introduction to branding, and ways to work with contributing authors in an edited book.

As we approach the final few weeks of 2018, we encourage you to look back over the year and your accomplishments with your writing projects. Close off what has earned completion status in the weeks and months that have come to pass, and prepare yourself for all that 2019 has in store. Look at your next project, career opportunity, or calendar page with excitement rather than nervousness. After all, as Jack Canfield once said, “Everything you want is on the other side of fear.” Happy writing! [Read more…]

The most useful textbook & academic posts of the week: July 20, 2018

"Get it down. Take chances. It may be bad, but it's the only way you can do anything really good." ~William FaulknerThis week’s collection of articles from around the web begins with a couple perspectives on how to prepare for successful submission of journal articles. We then explore ways to develop an author platform, how to communicate with a supervisor, and some academic taboos. Finally, we look at why the Academy hasn’t taken control of publishing and a novel approach to self-publishing a journal article.

Whatever you are working on this week, let it flow and give it the chance to be great. As William Faulkner once said, “Get it down. Take chances. It may be bad, but it’s the only way you can do anything really good.” Happy writing! [Read more…]

How-to: Creating author pages on Facebook, Amazon, and Goodreads

Creating an author brandCreating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or to penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.

The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each. [Read more…]

How to maximize the traffic on your blog

Joel Friedlander

Joel Friedlander

A Self Publisher's ToolkitPublishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.

In a recent TAA audio conference entitled “Author Blogging: How to Attract Readers”, Joel Friedlander, author of the highly successful blog, The Book Designer.com, and an expert in maximizing blog traffic, shared the following advice: [Read more…]

7 Tips for creating your own website

John Soares

John Soares

soares_john_coverIt has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process: [Read more…]

How to use social media as an academic writer

Social mediaSocial media has become an influential force in both our personal and professional lives. According to Mark Carrigan, social media trainer and sociologist at the University of Warwick, social media offers many benefits for academic writers. In a recent TAA webinar entitled, ‘What On Earth Will I Tweet About?’: Feeling Comfortable with Social Media as an Academic, Carrigan shared some of those benefits.

“One advantage of social media for academic writers is that it allows you to have an independent presence online so if you switch institutions, you can still easily be found,” Carrigan said. Since many academics work at multiple educational institutions during their careers, an independent online presence can be an invaluable networking and promotional tool.

Social media platforms can offer many advantages in both the pre- and post-publication stages of textbooks and journal articles. [Read more…]