16 Tips for authors using social media to promote their work

One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.

There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.

Most useful textbook and academic posts of the week: March 18, 2022

How do you see yourself as an academic author? What is your purpose in writing? How does your writing matter in your discipline? How do you know when you are successful?

These are some of the questions addressed in the articles curated from around the web this week. We’ve also found advice on branding and marketing yourself and your work and the risk and reward of innovation in publishing.

As you write this week, consider the reason and the audience for your words. Happy writing!

The what, why, and how of an author promotional platform

All textbook, book, and monograph authors need a platform to help sell their idea to a publisher and their work to buyers and readers. Gone are the days that an author can ignore marketing.

What is an author promotional platform? Why should you care? How do you create one? And how do you keep it going? These are the central questions answered by publishing consultant, John Bond during his 2021 Textbook & Academic Authoring Conference presentation.

Your inner expert

I have the good fortune to work with many highly educated, highly qualified, experts in a diverse range of fields. Masters-prepared. Doctorly-prepared. Academics and researchers that have devoted themselves to the pursuit and sharing of knowledge in the US and world-wide. Others seek their opinions and expertise. They have done significant research and published journal articles and other valued communications.

So, I could say I work with “leading experts,” “internationally recognized leaders,” or the “most important authorities.” Does this describe you?

How do you look in profile?

Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.

So how do you ensure that you look your best in your online academic profile?

Most useful textbook and academic posts of the week: February 12, 2021

Academic writing is a process of education both for the reader and the writer. You preparation and dedication to your writing efforts prepare tomorrow’s research and writing efforts to move us forward.

In this week’s collection of articles from around the web, we see advice on building momentum, getting started with topics and methods, overcoming jealousy of other writers, and building a network of support. We also explore ways to establish the future of your authoring brand including social media strategies and valuing your book for the long term. Finally, we explore transformative models and book writing software.