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Brand Beyond Borders: Making Your Name

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The first step in developing your brand is to think about your own identity and what it is you want to present about yourself, says Janet Salmons, a free-range scholar, writer, coach, and artist through Vision2Lead. When doing so, it’s also important to consider how that is changing, how you are moving forward and what your aspirations are, she says, as well as where your boundaries are in sharing professional and personal information and what parts of your story you want to make part of your brand.

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