Join us Thursday, November 15 from 12-1 p.m. ET for a one-hour webinar, “You Got This: Marketing Strategies to Create a Signature Platform,” that will empower you with resources to discover your signature brand, provide social media tips and Internet marketing strategies to engage students, and build an audience to publish scholarly content inside and outside the classroom.
How-to: Creating author pages on Facebook, Amazon, and Goodreads
Creating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.
The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each.
Author website or social media? Oh, the choices!
Congratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?
One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do?
15 Tips for engaging conference presentations
Conferences offer opportunities to develop professionally, build networks, find potential collaborators, and stay up-to-date with emerging research. As presenters, conferences offer us the opportunity to try out new ideas and get input from attendees. If we use our presentation time to talk at the audience, and don’t create an environment where attendees are invited to think and contribute, we haven’t made the best use of our time. When attendees are straining to read small print from the back of a conference ballroom or trying to stay awake while you talk fast to fit every detain in during the allotted time, the usefulness of the event is diminished.
#AcWriChat TweetChat: Not on Twitter? Watch live here on 5/4 at 11 a.m. ET
Join TAA on Twitter on Friday, May 4 at 11 a.m. ET using the hashtag #AcWriChat for our latest TweetChat focused on presenting your work.
Not on Twitter? Not sure what a “Tweet Chat” is? Follow us here (you won’t be able to actively participate, but you will be able to follow the chat live).
How to develop a great webinar to promote your book
A webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.
For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.