Author website or social media? Oh, the choices!

Congratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do?

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15 Tips for engaging conference presentations

Conferences offer opportunities to develop professionally, build networks, find potential collaborators, and stay up-to-date with emerging research. As presenters, conferences offer us the opportunity to try out new ideas and get input from attendees. If we use our presentation time to talk at the audience, and don’t create an environment where attendees are invited to think and contribute, we haven’t made the best use of our time. When attendees are straining to read small print from the back of a conference ballroom or trying to stay awake while you talk fast to fit every detain in during the allotted time, the usefulness of the event is diminished.

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How to develop a great webinar to promote your book

A webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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How to include your publications in your LinkedIn profile

So your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work.

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8 Production steps for creating your scholarly podcast episodes

In part 2 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast and the “Research in Action” podcast, provided details on the production process related to podcasting your scholarship.

Not sure if podcasting is right for your scholarship? Check out 5 ways to incorporate podcasting with your scholarship for ideas on how a podcast may help promote your scholarly activities.

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