13 ways to promote and market your book on a budget

online marketingIn today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. This June, John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from the 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”. [Read more…]

Success, secrets, and finding our way! The inside story of TAA authors’ development

TAA authors' development processHow do TAA authors find their way through a complex and ever-changing maze of writing and publishing? In April 2018, we asked TAA authors, via an online survey and follow-up interviews, to share their experiences in writing and publishing. From 139 survey responses and 12 interviews, we gained rich and insightful descriptions of TAA authors’ writing and publishing journey. We learned about: pitfalls and challenges that can be avoided as authors write and publish books, what authors wish they had known before beginning the book-writing process, and the top three strategies TAA authors leveraged to improve their skills.

To share TAA authors’ experiences and wisdom with you, this blog post reveals some of their pitfalls, lessons, and strategies for writing and publishing textbooks and academic books. [Read more…]

A public relations timeline to secure more media for your book

marketingIn a recent TAA webinar, “How to Secure More Media for Your Book and Brand”, Brian Feinblum shared his experience and expertise in public relations, especially as it relates to authors, their books, and their personal brand.

In addition to useful tips for how to approach and get media coverage (and some common mistakes authors make in trying to do so), Feinblum shared a timeline for successful execution of a publicity plan. The plan outlined below begins six months in advance of publication and continues 90-120 days after release. [Read more…]

How-to: Creating author pages on Facebook, Amazon, and Goodreads

Creating an author brandCreating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or to penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.

The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each. [Read more…]

Author website or social media? Oh, the choices!

Laptop displaying webpageCongratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do? [Read more…]

The most useful textbook & academic posts of the week: November 10, 2017

"The secret to good writing is to use small words for big ideas, not to use big words for small ideas." ~Oliver MarkusThis week, November 6-11, 2017, was not only the first full week of Academic Writing Month (AcWriMo) 2017, but it also marked the sixth annual #UPWeek event in celebration of University Press Week. Throughout the week, there were a lot of great resources being shared throughout the academic community, no doubt inspired by these events. Our collection this week has something for everyone beginning with some humor illustrating the life of a grad student and tips about academic writing; exploring the scholarly process involving university presses, scholars, and reviewers; taking new perspectives on the publishing process, idea development, and resulting impact; increasing accessibility of scholarly resources; and sharing ideas with a broader audience. As stated by Oliver Markus, “The secret to good writing is to use small words for big ideas, not to use big words for small ideas.” Now go, write, and share your big ideas! [Read more…]

6 Tips for marketing your textbook

Textbook StackQ: “I have been writing a textbook but so far have been unable to interest a major publisher. I may publish it with a small publisher without a sales force. That leaves me to market the textbook. Can you share some advice for what I should do in this situation?”

A: Robert Christopherson, professor emeritus of geography at American River College and author of the leading physical geography textbooks in the U.S. and Canada:

“Here are some ideas:

1. Examine similar textbooks in the field you are writing in over the past 10 years. Record publisher names, editors listed on the copyright page, and begin a list of any reviewers listed in the Preface. This process will give you an idea of publishers active in the discipline and some you might want to contact with your proposal. The reviewers master list will add to names you already may know who can act as reviewers for your manuscript. You will have to invest some upfront money in paying reviewers. Sometimes the reviewer list will give you an idea where large course offerings exist in your subject area. You will want to select some of your reviewers from these departments. Make a spreadsheet with these names and schools so its searchable.

[Read more…]