More Archival Topics From TAA’s Print Newsletter with Commentary From Long-Time Member Phil Wankat

Long-time TAA Member Phil Wankat has dug back into his TAA print newsletter archive, this time into the black-and-white early issues published between 1994 and 2010, finding more gold to share with you along with his brief commentary of the value of each article.

We will be adding these articles to the web page, “Articles from TAA Report Archives (now The Academic Author) with Commentary,” along with the other articles he shared from the TAA Report, over the next few months. The articles are organized into 12 categories, including Authors Needed, Bios, Contracts and Legal Comments, Diversity, Managing and Planning, Money, Production, Publishing first book, Recognition and Rewards, Teaching, Textbook Scholarship and Textbooks in Promotion Cases, and Writing and Writer’s Block.
The first set of articles we are sharing, in the Authors Needed category, include:

“Co-authoring a book originally written by another,” by Frank Silverman. “Look for a book that has an author who is retired, or close to retirement or, well, deceased,” says Wankat.

“Authors uneasy over Pearson deal.” “Big mergers ‘reduce the opportunities for new authors and even close the door on experienced authors,'” says Wankat.

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10/19 TAA Webinar: Blunders, Bad Ideas, and Bliss: My Experience Writing a Textbook

Are you contemplating writing a textbook? It can be a daunting process but there are many success stories and opportunities to learn from colleagues who have recently published their content.

Please join XanEdu Publishing and Erica Irlbeck, Ed.D, Professor of Agricultural Education and Communications at Texas Tech and author of The Crisis Communication Guide for Agriculture, Food, and Natural Resources, on October 19 from 2-3 p.m. ET for the TAA webinar, “Blunders, Bad Ideas, and Bliss: My Experience Writing a Textbook.”

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Court Certifies Class of Textbook Authors in Class Action Against Cengage

By Zick Rubin and Brenda Ulrich, Archstone Law Group PC

On September 25, 2023, Judge Andrew Carter of the federal district court in New York City certified a class  of textbook authors in a class action brought against Cengage Learning  (Bernstein v. Cengage Learning, Inc.). The lawsuit alleges that Cengage unfairly apportioned the revenues it received from sales of “MindTap” digital interactive versions of the authors’ texts, arbitrarily  allocating to the authors either 50% or 75% of these revenues and reducing royalties accordingly. In the wake of the class certification, lawyers for the authors can proceed to seek reimbursement on a class-wide basis for the allegedly underpaid royalties. The class may consist of hundreds or thousands of authors, and the total claimed underpayment may total many millions of dollars.

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Nominate Your Textbook for a 2024 TAA Textbook Award

Nominations for TAA’s 2024 Textbook Awards is now open. Recognize your textbook today by nominating it for one our industry-respected awards:

McGuffey Longevity Award – to recognize long-standing textbooks and learning materials that have been in print for at least 15 years.

Textbook Excellence Award – to recognize excellence in current textbooks and learning materials.

Most Promising New Textbook Award – to recognize promising textbooks and learning materials in their first edition.

Learn more and start preparing your nomination.

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Don’t Kill Your Chances With a Publisher By Making This Mistake

Kevin Adams, a research engineer at Vanderbilt University and author of over 50 articles in peer-reviewed journals and conference proceedings and three books, including Systemic Decision Making: Fundamentals for Addressing Problems and Messes (with Dr. Patrick Hester), which won 2018 TAA Most Promising New Textbook Award, shares his insight into what can kill your chances with a publisher:

“Technical writing in the engineering field often suffers from insufficient clarity and supporting references, issues that significantly reduce the validity of the author’s notions. Having sufficient and properly cited references improves the reliability of the author’s thesis and gives the reader sources for further investigation. The use of quotation marks and page numbers for direct quotations provide context rich information and reinforce the author’s points in the paper. Properly cited references from scholarly sources that use the modern digital object identifier (doi) ensure that readers can locate and access the reference cited. Peer reviewed scholarly sources prove to be the best cited sources as they have both high reliability and validity.”

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Register for 9/15 TAA Webinar: ‘How to Leverage a Textbook or Academic Book to Launch a Consulting Career’

Leveraging a textbook or academic book can be a powerful tool in launching a consulting career. Join us Friday, September 15 from 4-5 p.m. ET for the TAA webinar, “How to Leverage a Textbook or Academic Book to Launch a Consulting Career”. Presenter William Curry, author of three public procurement textbooks, including Contracting for Services in State and Local Government Agencies: Best Practices for Public Procurement (winner of a 2017 Textbook Excellence Award), and founder of a consulting firm that specializes in consulting for state, local, and education entities that wish to implement best practices for public procurement, will share how you can use a textbook or academic book to position yourself as an expert in your field and attract potential clients.

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