Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform.

Pearson announces move to digital-first Read More

Three author takeaways from the ‘equitable access’ course distribution model

An emerging new model for distributing course materials called “equitable access” is the topic of a recent article in the Chronicle of Higher Education. With equitable access, all students pay a flat fee per semester or quarter that covers all required textbooks, regardless of the courses they take. The model is similar to the “activity fee” collected by some colleges, which provides students access to all on-campus sporting and concert events. Such fees often are tiered, depending on whether the student is part-time or full-time.

Three author takeaways from the ‘equitable access’ course distribution model Read More

2019 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

A few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth installment in the five-part series focuses on what they wish they had known before they started, and advice for other authors.

2019 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice Read More

2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

A few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement Read More

2019 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

A couple of weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the five-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

2019 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software Read More

2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

We recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.

2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher Read More