What can Learning Science teach textbook authors?

At a 2019 national sales meeting, my publisher Macmillan Learning, hosted a luncheon for textbook authors with our Learning Science team. This was my first opportunity to learn about what learning science does – their research and how findings might guide textbook organization, content and revisions as well as pedagogical approaches and application. For example, through analytics the learning science team can track where students spend their time in digital formats reflecting potential confusion, but also interest.  Their research can help determine what might be most effective for student engagement and assessment.

Here I am pleased to ask a few questions of Erin Scully, Senior Director, Learning Design & Ed Research with Macmillan Learning, to provide insights into ways learning science can augment textbook quality and influence our pedagogical approach.

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Pedagogy Corner: How speedbumps can accelerate student learning

As a textbook author, have you ever asked your students how they read your book? An inquiry into how your students read their textbooks may reveal much information that can help authors design textbooks with students in mind.

I recall when I was a college student―yes, a very long time ago―how I read a textbook chapter for a college course: I set aside at least 3 hours of undistracted time, read the entire chapter word-for-word, took copious notes, spent time examining and understanding all of the figures, and then systematically answered every single end-of-chapter question. Only after this procedure did I feel like I had a good understanding of the material.

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Copyright, Covid, and the virtual classroom

With the fall semester fast approaching, faculty are intensively preparing for the 2020-2021 academic year, in the face of continually changing information and circumstances. A number of our higher education clients have had questions about copyright issues relating to the transition of traditional in-person classes to online or hybrid formats. We have also been reviewing software agreements for various services that allow institutions to shift more of their offerings online. Here we discuss four common issues we have encountered. Although the answers are seldom black-and-white, we thought it would be useful to share some of the questions and possible approaches to them.

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TAA’s 2021 Conference Call for Proposals Is Open

TAA announces a Call for Proposals for its 34th Annual Textbook & Academic Authoring Conference which will be held June 18-19, 2021 in Indianapolis, IN. We invite the submission of presentations relevant to writing, publishing, and marketing textbooks and academic works (textbooks, academic books, journal articles, and monographs). Interactive, hands-on sessions are encouraged. The proposal deadline is October 7, 2020. 

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Jumpstart your writing productivity this summer: Join the TAA Writing Gym

Flex your writing muscles in the TAA Writing Gym! This 6-week work-out-on-your-own gym time will serve as your writing accountability partner as you work to achieve your writing goals. The gym is open to those writing textbooks, scholarly journal articles, and dissertations.

Here’s what previous Writing Gym participants have had to say:

“The writing gym was fantastic. It raised my commitment to writing productively.”

“I loved the opportunity to change my writing habits. Now I am feeling guilty if I don’t at least find 30 minutes to work on a project!”

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Ask the Expert: What to look for in publisher-driven ‘new’ textbook contracts

Q: I’m a published author. I signed a textbook contract with a publisher 32 years ago and the first edition of my text was published 30 years ago. It’s since been revised 9 times, all under the original contract, and is due to be revised again soon. Recently, my publisher wrote and said they wanted to sign a new contract for the new edition because the industry had changed, their business model had changed, and the old contract was no longer in step with their current practices. Should I go along with this and sign the new contract?

A: Maybe. . . but not without doing a little homework first. Your original contract almost certainly contemplated that your text, if successful, would need periodically to be revised. What it probably said about this was that “if and when” the publisher thought a revision was warranted, the publisher would call upon you to prepare it. And if you were willing and able to do that, the revision would be prepared and published under the terms of your then existing agreement as if it were the work being published for the first time.

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