Recently, since the popularity of the 1619 project and its connection to critical race theory (CRT), there has been significant confusion about what CRT is. CRT used to be only known and debated by scholars in law, education, sociology and other related fields, but now it is troubling the minds of the parents of elementary students, among others. Let’s start with what it is, talk about what it isn’t and end with discussing what academic authors need to know about it.
UPS, FedEx, and You: Goal setting by deliverables
The beginning of a new academic year is a great time to set intentions and think about goals. Goal setting can seem arbitrary or ambiguous, particularly for large projects that take months or years to complete. What if you thought about your goals in terms of the final product of a semester? Deliverables. Deliverables are the concrete items you will deliver to yourself or others at the end of a period.
Five chances to reset the terms of your book contract (Part 1)
If you published the first edition of your textbook ten or more years ago, you may find yourself occasionally muttering to yourself, “I wish I kew then what I know now.”
Why is that?
Historically, the publishers start the book contract negotiation game with all the cards…backs to you. You have one card…it’s face up. And it tells everybody, “I’m new at this but I’m excited. Just tell me where to sign.”
Publishers have generally been the gatekeeper to a published book. While this may be less true now, with self-publishing and Open Educational Resources (OER), the publishers still have the most established distribution channels self-publishers cannot begin to match.
Nominations for the 2022 Textbook Awards now open
Nominations for the 2022 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, are open through November 1, 2021.
For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories.
5 Ways authors can assist their publisher with book promotion
Whether you are an author working with a larger publisher with a sizable marketing budget, or a smaller publisher with a tight marketing budget, you can–and should–play a role in promoting your book. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares five ways authors can assist their publisher with book promotion:
President’s Message: Doing the work of diversity, equity, and inclusion
I once again find myself writing about diversity, equity, and inclusion (DEI) in textbooks. Not because I am—or feel myself to be—an expert in any aspect of DEI. Far from it. I am writing again because these concerns continue to weigh on me.
As a textbook author, I have a grave responsibility that goes beyond the obvious promise to deliver useful content for learning my subject. It is not only my descriptions and explanations and examples that affect my users—it is also the voice and vision that comes through those written words.