As technological advancements accelerate, a notable paradox emerges: the increase in tool sophistication is accompanied by a measurable decline in original human thought. Dr. Olga Zbarskaya, founder and president of the OZCREDO Institute of Creative Thinking, addresses this issue in her academic bestseller, Brainstorm! Practice for Unrestricted Imagination and Original Thought. This publication serves both as a scientific treatise and a practical guide, offering a research-driven framework to reestablish human creativity as an essential resource for contemporary progress. Dr. Zbarskaya reconceptualizes creativity, positioning it not as an elusive talent but as a facet of mental fitness. Drawing upon comprehensive neurological studies and insights from over 100 interviews with international experts in music, technology, and science, Brainstorm! posits that cognitive flexibility—shifting between diverse patterns of thinking—is vital for personal and professional well-being.

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