Changing educational publishing industry fraught with ‘disruptors’

In today’s fast-evolving e-publishing market, both publishers and authors must continually evaluate and reposition to retain relevance in the academic markets, said author, educator and digital book pioneer June Jamrich Parsons. “The traditional textbook publishing business model has been besieged by disruptors, such as MOOCs, used book dealers, consumer advocates, and content pirates,” she said.

In her 2016 TAA Conference session, “Digital Book Report 2016”, Parsons, co-author of the 2012 TAA McGuffey Award-winning textbook New Perspectives on Computer Concepts, outlined some of these trends and how they affect authors, instructors, and students.

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On Demand Webinar: 20 Tips & 20 questions for your next textbook deal

In this webinar recorded at the 2016 TAA Conference on June 25, Stephen Gillen, a partner at Wood Herron & Evans, and author of Guide to Textbook Publishing Contracts, takes you on a tour of a typical textbook publishing contract, pointing out the highlights along the way – what’s usually negotiable; what’s often not negotiable; what questions to ask; and when to ask them.

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New 2016 Fall Webinars – Improve Your Skills

Whether you are interested in learning how to create a publication strategy; plan, propose and publish an edited book, become a more productive academic writer; or how textbooks can support deeper engagement and more effective learning, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today.

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2016 TAA Textbook Awards presented at a ceremony in San Antonio, TX, June 24

Seventeen textbooks have been awarded 2016 TAA Textbook Awards. Eight textbooks received Most Promising New Textbook Awards. Six received Textbook Excellence Awards, and three received William Holmes McGuffey Longevity Awards. The awards were presented at the 2016 TAA Conference in San Antonio on June 24. Nominations for the 2017 TAA Textbook Awards open September 1.

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