Cengage Learning announced April 1 that it has emerged from Chapter 11, having completed its financial restructuring. “We have used…
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…
Textbook authors on Cengage bankruptcy
A few weeks ago, TAA member and Cengage author Jay Devore posted a message on TAA’s Textbook Authoring E-List regarding…
Look who’s keynoting at the 27th Annual Textbook & Academic Authoring Conference
Bob Mankoff, nationally renowned cartoon editor for The New Yorker, will keynote the Text and Academic Authors Association’s 27th Annual…
3 Tips to succeeding as a textbook author
TAA Council member Michael Sullivan recently authored a new textbook entitled CALCULUS, Early Transcendentals. Published by W. H. Freeman and…
Whose book title is it, anyway?
Professor Charlotte Smith, an up-and-coming young entomologist, decided to write a textbook for the always-popular, upper-level course on spiders. After putting out a few feelers, she submitted a proposal to Six Legs Press, a leading publisher of books about insects. Six Legs loved the proposal and offered Professor Smith a contract. Charlotte was so abuzz with excitement—”tenure, here I come!” she yelled—that she signed the contract without even reading it.