Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
Cengage Learning emerges from bankruptcy
Cengage Learning announced April 1 that it has emerged from Chapter 11, having completed its financial restructuring. “We have used…
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…
Textbook authors on Cengage bankruptcy
A few weeks ago, TAA member and Cengage author Jay Devore posted a message on TAA’s Textbook Authoring E-List regarding…
Look who’s keynoting at the 27th Annual Textbook & Academic Authoring Conference
Bob Mankoff, nationally renowned cartoon editor for The New Yorker, will keynote the Text and Academic Authors Association’s 27th Annual…
3 Tips to succeeding as a textbook author
TAA Council member Michael Sullivan recently authored a new textbook entitled CALCULUS, Early Transcendentals. Published by W. H. Freeman and…