Did you hear it? The clarifying question…the laughter of recognition…the applause of approbation at seeing a colleague’s excellent work recognized…the intent…
TAA announces call for proposals for 28th annual conference
The Text and Academic Authors Association is pleased to announce a call for proposals for its 28th Annual Textbook &…
2014 TAA Conference receives rave reviews
The 2014 TAA Conference was a big success! Attendees from across the country representing a variety of writing disciplines gathered…
4 Steps to promoting your textbook
Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
Cengage Learning emerges from bankruptcy
Cengage Learning announced April 1 that it has emerged from Chapter 11, having completed its financial restructuring. “We have used…
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…