To Promote Your Book, Consider a Webinar

In addition to all the social media, a webinar is an excellent promotional tool for your book. Combining PowerPoint slides and audio and posting on your website, YouTube, and the ubiquitous social media, a webinar delivers valuable information and shows you’re the one to deliver more. But you’ve gotta do it well, or people (potential readers/buyers of your book) will click off. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I share what I learned about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. You can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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Building a buzz: Creating an online presence to make your book findable

So—you’ve completed your latest publication. There’s been a lot of sweat, and maybe some tears, but you did it.

Wouldn’t it be great if your hard work was over?

Unfortunately, outside of your immediate circle of colleagues, friends, and family, no one knows about your book. You need to get the word out.

Fortunately, you don’t have to be a marketing expert to create a stellar online presence. There are many simple, accessible ways to make your publication findable online.

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Be my guest: Finding and connecting with blogs, podcasts, and video channels

Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.

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Brand Beyond Borders: Making Your Name

The first step in developing your brand is to think about your own identity and what it is you want to present about yourself, says Janet Salmons, a free-range scholar, writer, coach, and artist through Vision2Lead.

When doing so, it’s also important to consider how that is changing, how you are moving forward and what your aspirations are, she says, as well as where your boundaries are in sharing professional and personal information and what parts of your story you want to make part of your brand.

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Amazon: friend or foe?

When I ask writers, authors, or publishers about Amazon, I get a variety of responses:

  • I love Amazon. I just ordered laundry detergent from them, and it was really cheap.
  • I try not to order from them but shop locally.
  • Amazon always knows what I will be interested in when I am browsing for something to read.
  • They make ordering so easy, and delivery is so quick!
  • They get me mad because they have the wrong cover for my book, and they won’t change it.
  • When I search for my book, they list the old edition first and I can’t get them to flip it to the new edition. Ugh!
  • They’ve made self-publishing so easy. It is a dream.

Quite the spectrum. When people think of Amazon, they think of books first, which puts them in a Kleenex or Xerox situation from a branding point-of-view. But as you might know, Amazon is way past books and publishing.

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