It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.
To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:
Q: “I have been writing a textbook but so far have been unable to interest a major publisher. I may publish it with a small publisher without a sales force. That leaves me to market the textbook. Can you share some advice for what I should do in this situation?”
A: Robert Christopherson, professor emeritus of geography at American River College and author of the leading physical geography textbooks in the U.S. and Canada:
