Your textbook isn’t being revised. Now what?

If your standard textbook revision cycle has come and gone, it doesn’t automatically mean that you aren’t being revised, and you can’t expect that your publisher will reach out to you either, so you’ll need to ask, says Donna Battista, vice president of content strategy for Top Hat.

“Get in touch with your publisher and just ask directly,” she says. “I think it’s always good practice to start from the perspective that everybody is going to work in good faith. Nobody wants to squat on your rights.”

Your textbook isn’t being revised. Now what? Read More

Words matter: Guidelines for pronoun usage

There exists no attribute more central to the human condition than one’s identity. Our identity – whether it is cultural, professional, ethnic and national, religious, gender, or disability – is a central tenet of representation. It affects how we communicate with others and our communication about others. Thus, it is important that we as scholarly writers and professionals are as cognizant of the identities of our audience as we are of our own.

Words matter: Guidelines for pronoun usage Read More

4/14 TAA Webinar, “Effective Organization Strategies for Developing a Textbook Chapter”

Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and require both endurance and strength before even getting started. But what if I told you that like most major projects or journeys, the effectiveness of the whole is really defined by the quality of the small parts that get put together?

Join us Wednesday, April 14, from 2-3 p.m. ET for the TAA Webinar, “Effective Organization Strategies for Developing a Textbook Chapter,” where TAA’s Membership Marketing Manager and author/co-author of several computer technology textbooks, Eric Schmieder, will share strategies for organizing your content at a chapter level in a way that defines your author style for content delivery.

4/14 TAA Webinar, “Effective Organization Strategies for Developing a Textbook Chapter” Read More

Round up all those stampeding ideas

Do ideas flood your brain like a herd gone wild? Do you flail around, physically and metaphorically, trying to corral them and drive them into the barn? Are you going mad trying to figure out how to use them all?

I am almost constantly barraged by ideas for essays, stories, poems, novel slivers, quirky descriptions, and metaphoric pearls. Ideas surface everywhere: as I edit clients’ manuscripts, wash dishes, huff through workouts, wait on line, watch people, meditate, fall asleep, and even during tactful small talk at business dinners.

All the deluging ideas used to make me groan. Sometimes I’d even feel envious of writers who complained about their sparse fits of inspiration. I’d grouse internally that my ideas never seemed to stop. How would I ever get to them all, much less organize them or make something of them? Most would end up in a mass of ragged notes or on scraps stuffed under the scanner.

Round up all those stampeding ideas Read More

Accessible college textbooks: From problematical to profitable

Following is an excerpt of an article published by Robert Martinengo, Founder, Consumer Accessibility Information Label Association (CAILA). The article explains how publishers can serve the needs of college students with disabilities while making, not losing, money.

For years, publishers have been encouraged to produce books that are accessible to students with disabilities. Those advocating for accessible books include people with disabilities, naturally, and organizations that represent their interests. But the sector with pressing legal, practical, and economic interests in the accessibility of educational materials are colleges and universities

Accessible college textbooks: From problematical to profitable Read More

Acronym Scrabble: Understanding your royalty statements

Publishers love acronyms. They take up less space in their software programs and they are convenient to use in daily conversations. Royalty statements are not easy to interpret. When publishers use abbreviations, it can add to the already confusing task of understanding your statements.  To help authors better understand and navigate their statements, here we outline some of the most common abbreviations and terminology.

Acronym Scrabble: Understanding your royalty statements Read More