How to use graphic design principles to evaluate the effectiveness of your book cover

All four books in textbook supplement author Paul Krieger’s Visual Analogy series showcase a visual analogy on the cover, a great advertisement for one of the key learning tools that make his books unique: visual analogies.

“My whole book idea was born in the lab from my teaching,” says Krieger, whose books include A Visual Guide to Human Anatomy, A Visual Analogy Guide to Physiology, A Visual Analogy Guide to Human Anatomy and Physiology, and A Visual Analogy Guide to Chemistry. “I used to sketch visual analogies out at my students’ lab tables, and it was students who encouraged me to write my first book 17 years ago. In the anatomy and physiology lab, students have to learn different anatomical structures. So, for example, when they need to learn the thoracic vertebra, I use a giraffe head to create a visual analogy that helps them learn and remember all of the parts of the thoracic vertebra, which is shaped like a giraffe head.”

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Get your writing-themed t-shirts by Aug. 10

TAA is offering two writing-themed t-shirt designs for a limited time. Choose between two popular writing quotes. ‘Write Without Fear. Edit Without Mercy.’ and ‘Writing: Somewhere Between Torture and Fun’. Or, get both!

Super-soft high-quality fabric T’s. Both designs available in crew neck (unisex) or v-neck in Graphite Heather or Royal Frost. Sizes: S, M, L, XL, 2XL. Order by August 10. Shirts ship the week of August 30.

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Royalty payment class actions: Opt-in? Opt-out? How does it affect me?

In recent years multiple class action lawsuits have been filed against the biggest textbook publishers, challenging their royalty-payment practices. In 2016, it was a suit against Pearson, alleging (among other things) gray market sales to international subsidiaries, paying lower international royalty rates, and then shipping books back into the U.S. for retail sales.1 More recently, there have been suits against Cengage, challenging “Cengage Unlimited,” Cengage’s all-access, Netflix-like subscription model.2 McGraw-Hill was also sued, in January, for improper royalty payment practices on its “Connect” products.3

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Your textbook isn’t being revised. Now what?

If your standard textbook revision cycle has come and gone, it doesn’t automatically mean that you aren’t being revised, and you can’t expect that your publisher will reach out to you either, so you’ll need to ask, says Donna Battista, vice president of content strategy for Top Hat.

“Get in touch with your publisher and just ask directly,” she says. “I think it’s always good practice to start from the perspective that everybody is going to work in good faith. Nobody wants to squat on your rights.”

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Words matter: Guidelines for pronoun usage

There exists no attribute more central to the human condition than one’s identity. Our identity – whether it is cultural, professional, ethnic and national, religious, gender, or disability – is a central tenet of representation. It affects how we communicate with others and our communication about others. Thus, it is important that we as scholarly writers and professionals are as cognizant of the identities of our audience as we are of our own.

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4/14 TAA Webinar, “Effective Organization Strategies for Developing a Textbook Chapter”

Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and require both endurance and strength before even getting started. But what if I told you that like most major projects or journeys, the effectiveness of the whole is really defined by the quality of the small parts that get put together?

Join us Wednesday, April 14, from 2-3 p.m. ET for the TAA Webinar, “Effective Organization Strategies for Developing a Textbook Chapter,” where TAA’s Membership Marketing Manager and author/co-author of several computer technology textbooks, Eric Schmieder, will share strategies for organizing your content at a chapter level in a way that defines your author style for content delivery.

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