Textbook contract negotiations: Do your homework

When it comes to contract negotiations, you have to do your homework, says Steve Gillen, partner at Wood, Herron & Evans, where he concentrates his practice on publishing, media, and copyright matters. “Negotiations are ultimately influenced by which side knows the most about the other side’s positions. The editor starts this contest with an advantage gained from experience in the market, experience doing other similar deals (undoubtedly many more than you have done), and the benefits of your perspective as reflected in your proposal. The way to get on an even footing with the editor/publisher is to learn more about the publisher’s plans for, and expectations of, your work — information that will help you evaluate your leverage and the editor’s weaknesses.

Textbook contract negotiations: Do your homework Read More

Develop a master publisher and writing contacts list for your textbook

Since 1987, when Robert Christopherson signed the contract for the first edition of his now best-selling textbook, Geosystems, his textbooks have gone through five different owners, and he has had 14 different editors and hundreds of editorial assistants. “Such dynamics in the publishing landscape is quite typical of the industry,” said Christopherson, who textbooks are now published with Pearson.

Develop a master publisher and writing contacts list for your textbook Read More

Featured Member Robert Christopherson – Textbook author shares how to maintain enthusiasm, organize production process

Robert W. Christopherson is Professor Emeritus of Geography at American River College (1970-2000). He is the author of the leading physical geography texts in the U.S. and Canada all published by Pearson Prentice Hall. He and his nature photographer wife Bobbe have completed twelve expeditions to the Arctic and Antarctic regions since 2003, gathering information and photos for his books, Geosystems, 9/e, Elemental Geosystems, 8/e, Geosystems Canadian Edition, 4/e, and Applied Physical Geography, 9/e.

Featured Member Robert Christopherson – Textbook author shares how to maintain enthusiasm, organize production process Read More