Recommended Reading for Textbook Authors

×

Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

7 Tips for creating your own website

It has become increasingly important for academics to create an online presence as a means of networking and marketing their work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:

Featured Members June Parsons and Dan Oja – Digital textbooks and pedagogy

Digital book pioneers June Parsons and Dan Oja co-developed the first commercially successful multimedia, interactive digital textbook; one that set the bar for platforms now being developed by educational publishers.

The coauthors began writing and creating educational software for Course Technology in 1992 and between them have authored more than 150 college computer textbooks. They currently have several digital textbooks in print, including the best-selling New Perspectives on Computer Concepts.:

Q&A: What is a fair royalty arrangement when taking on textbook co-authors?

Q: “I would like to phase out of my textbooks and take on co-authors to keep them going. What is a fair royalty arrangement?”

A: Michael Lennie, Attorney, Lennie Literary & Author’s Attorney:

“I usually deal with this issue in the revised editions clause by negotiating a 60/30/15 percent provision. Under this provision the retiring author receives 60/30/15 percent of the full royalty for the first/second/third and thereafter edition in which he does not participate. Higher percentages are available depending on the number of prior editions and the reputation of the retiring author.”

Q&A: How to write a stellar book proposal and get published

Q: “A publisher has expressed interest in my ideas for a book, and has asked for a proposal. What goes into a good proposal?”

A: Michael Lennie, Authoring Attorney and Literary Agent, Lennie Literary and Authors’ Attorneys:

“A proposal should be as good as or better than the book itself because publishers sign non-fiction books based on the proposal and one or two sample chapters, not based on the completed book itself. Do not short change yourself by slapping together a generalized proposal. Read the book(s) and relevant articles, and do your best work!”