The TAA Conference Committee invites proposals for its 2025 Textbook & Academic Authoring Conference, which will be held online June 6-7. Presenting at TAA’s 2025 Conference provides an opportunity to share your knowledge, experiences, and ideas with other textbook authors, academic authors, and industry professionals. The theme is “The Future is Now.” We welcome proposals from first-time and veteran presenters! The deadline for submitting a proposal is October 13, 2024.
Why You Shouldn’t Publish a Custom Textbook (And Why You Should)
By Sierra Pawlak
In her 2023 TAA webinar, “Is Custom Textbook Publishing Right for You?” Rebecca Paynter describes the journey of creating a custom textbook. Paynter is the associate director of the editorial team at the University of Arizona Global Campus, or UAGC. UAGC hosts online courses that are five weeks long, “which is not a lot of time for students to read a traditional textbook in full,” says Paynter. Because of this, her department creates custom textbooks for many of these courses, with the help of “faculty and other subject matter experts to better meet student needs… and potentially [create] books that can meet unmet needs out in the broader market,” she says.
TAA Announces 2024 Textbook Award Winners
Fifty-seven textbooks have been awarded 2024 Textbook Awards by the Textbook & Academic Authors Association (TAA). Fourteen textbooks received William Holmes McGuffey Longevity Awards, 25 textbooks received Textbook Excellence Awards, and 18 textbooks received Most Promising New Textbook Awards.
The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.
The awardees will be recognized during an awards ceremony on Friday, April 26, 2024, at 7:00 pm ET. Register to attend.
4/9 TAA Webinar on Artificial Intelligence
AI is impacting many areas of higher education, and textbook and academic authors want to know more. Caitlin O’Brien, an expert in this ever-changing field, will provide an overview of AI, its capabilities and limitations, and what authors need to know to use these tools safely and ethically.
Join us Tuesday, April 9 from 3-4 p.m. ET for the TAA webinar, “Artificial Intelligence 101 – Basics for Textbook and Academic Authors,” presented by Caitlin O’Brien, Director of Permissions for XanEdu Publishing.
Launching a Consulting Business? Here’s What You Should Know
By Sierra Pawlak
Launching a consulting business can be a daunting task, but in his September 2023 TAA webinar, “How to Leverage a Textbook or Academic Book to Launch a Consulting Career,” textbook author and Public Procurement Consultant Bill Curry shared tips on how to make the process as smooth as possible.
In his presentation, Curry detailed how to set up your consulting business, what to include on your website, and how to use your textbook to promote your consulting services. Part one of this two-part series will cover the initial setup for your new consulting business.
TAA Member Phil Wankat: Archival Articles on Money From the ‘TAA Report’
The fifth installment of TAA Member Phil Wankat’s curation and commentary of the archival issues of the TAA Report (now The Academic Author), Money, is now available. Articles include “Frustrations of a University Book Author,” “The Simplified Employee Pension,” “The New Paradox of the College Textbook,” and more.
Wankat selected articles that have information that is still valid today, and included commentary on each. We will be adding these articles to the web page, “Articles from TAA Report Archives (now The Academic Author) with Commentary,” over the next few months. The articles are organized into 10 categories, including Authors Needed, Cartoons, Contracts, Ethics, Money, Production, Recognition and Rewards, Software, Textbooks as Scholarship, and Writer’s Block.