We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.
This third installment of the five-part series focuses on textbook contracts, working with editors, and marketing strategies.
We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.
This first installment of the five-part series focuses on why the authors decided to write their textbook, how long it took to complete the process, and the benefits and challenges of doing so.
Has this ever happened to you? You are reading online about someone’s work, then discover they are close-by in your own community? When I was looking at the impressive winners of this year’s TAA awards, I was struck by the fact that one SAGE author won prizes for two books. This is a very rigorous peer-reviewed award, so winning twice in the same year is remarkable. As luck would have it, Dr. Callie Rennison is a local.
Back in the halcyon days of last week, when we could actually meet someone in person for coffee, I had a chance to speak with her. I was so impressed by her whole approach to research, writing, and teaching, I wanted to give MethodSpace readers a chance to hear from her. So rather than give you a written exchange, we met in GoToWebinar for this interview.
Twenty-nine textbooks have been awarded 2020 Textbook Awards by the Textbook & Academic Authors Association (TAA). Seven textbooks received William…
Recently, we’ve seen shifts from print to digital, the rise of open educational resources and open-access journals, the consolidation of large publishers into mega-publishers, fundamental changes in how authors are compensated, and other significant changes to the nature of authoring. As we wait to see which of the ripples coming over the horizon dissipate and which become large—perhaps overwhelming—waves, what can we authors do to remain afloat?
Three main strategies can help academic and textbook authors continue to succeed as changes in textbooks, journals, or scholarly publications come along: vigilance, honing core skills, and agility.
A: Brenda Ulrich, Partner, Archstone Law Group PC:
“It’s an interesting issue. Under standard employment law the employer owns anything created by the employee in the scope of their employment. And certainly writing and publishing scholarly work is considered to be in the scope of a professor’s job duties. However, within academia there is what is often called the “academic tradition,” namely, that professors and academics own their own scholarship.
