The most useful textbook & academic posts of the week: July 20, 2018

"Get it down. Take chances. It may be bad, but it's the only way you can do anything really good." ~William FaulknerThis week’s collection of articles from around the web begins with a couple perspectives on how to prepare for successful submission of journal articles. We then explore ways to develop an author platform, how to communicate with a supervisor, and some academic taboos. Finally, we look at why the Academy hasn’t taken control of publishing and a novel approach to self-publishing a journal article.

Whatever you are working on this week, let it flow and give it the chance to be great. As William Faulkner once said, “Get it down. Take chances. It may be bad, but it’s the only way you can do anything really good.” Happy writing! [Read more…]

5 Hopeful changes in the publishing industry in 2018

changeRecently we asked several TAA members the question, “What changes are you hoping to see within the publishing industry this year?” Five key changes were identified: improvements in self-publishing, technology-driven innovations, better peer-review processes, increases in open access publishing, and a new era of transparency in publisher-author communication. [Read more…]

The most useful textbook & academic posts of the week: January 19, 2018

"Writing is an adventure. There is no way to know where it will take you, and what you will find. You could find success. You could find fans. Or, best of all, you could find yourself." ~M. KirinThis week’s collection of textbook and academic posts from around the web begins with predictions and strategies for the coming year. It provides resources for jumpstarting book reviews, improving your writing, understanding research ethics, and protecting and expanding the public domain. Finally, it explores the impact of new initiatives like RA21: Resource Access for the 21st Century, a new open access megajournal from UCL Press, Digital Science’s new citation database – Dimensions, and the Open Access Journal Finder (OAJF) from Enago.

With so many changes in sight, it’s anyone’s guess where 2018 will take us, but as we explore the potential ahead, keep in mind the words of M. Kirin. “Writing is an adventure. There is no way to know where it will take you, and what you will find. You could find success. You could find fans. Or, best of all, you could find yourself.” Wishing you many great discoveries in the week ahead. Happy writing! [Read more…]

10 Self-publishing companies for your next textbook project

Self-publishing, not to be confused with"If opportunity doesn't knock, build a door." vanity publishing, is now seen as a much more viable option when it comes to publishing a textbook. Self-publishing companies offer a wide range of services from manuscript editing to cover design and distribution. You, as the author, often have complete control over each stage of the design, publishing, and promotion process. Keeping all of this in mind, if you decide to self-publish instead of following the traditional route, these ten self-publishing companies are ones to explore and consider: [Read more…]

Join us for the 7/23 TAA Webinar, ‘Why You Should Consider Self-Publishing & Print-on-Demand’

Robert Hoyt MDlulu.comLearn why self-publishing and publishing on demand are very reasonable alternatives, by joining us Thursday, July 23 from 1-2 p.m. ET, for the TAA Webinar, “Why You Should Consider ‘Self-Publishing’ and ‘Print-on-Demand'”, presented by Robert Hoyt, M.D., author of Health Informatics: A Practical Guide for Healthcare and Information Technology Professionals, published by Lulu.com. [Read more…]

PODCAST: The Four Paths to Publishing

Keith OgorekRecently, publishing has undergone an indie revolution similar to what occurred in the film and music industries. While these changes have made now the best time in history to be an author, they have also made it one of the most confusing. In this TAA podcast, recorded at the 2014 TAA Conference in Baltimore, Keith Ogorek, self-published author and industry thought leader, outlines four clear paths authors can now follow to reach their publishing goals; addressing each path’s advantages and disadvantages and what authors should consider as they look to publish.


Like this podcast? Join TAA and gain access to 100+ more. First-year membership is only $30.

7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

[Read more…]

2014 TAA Conference receives rave reviews

2014 TAA ConferenceThe 2014 TAA Conference was a big success! Attendees from across the country representing a variety of writing disciplines gathered to discuss the latest information and trends in the field of textbook and academic authoring and publishing.

TAA thanks all those who contributed to the program as well as the attendees who enriched the discussions throughout the conference.

Here’s what conference participants had to say:

“Each session is packed with great information.  Every author and teacher must attend this conference!” Melissa Hart

“My one-on-one mentoring session [with Michael Sullivan] was worth the price of admission to the conference. Thanks TAA!” Joe Jaksa

“I am a first-time attendee and will definitely come again! Have learned so much already!” Lee Alexander [Read more…]

Self-publishing your textbook: An interview with Patrice Morin-Spatz

Patrice Morin-Spatz

Patrice Morin-Spatz

Patrice Morin-Spatz started MedBooks in 1986 with a little under $1,000 in her pocket. Today she has self-published seven titles on the subject of medical coding and billing and the allied health profession. Morin-Spatz received her undergraduate degree in chemistry & art and went on to study basic medical sciences in her postgraduate work.

Here Morin-Spatz talks to TAA about self-publishing textbooks: [Read more…]

Targeted marketing key to successful self-publishing

marketingSelf-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.

“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said. [Read more…]