Join us for the 7/23 TAA Webinar, ‘Why You Should Consider Self-Publishing & Print-on-Demand’

Learn why self-publishing and publishing on demand are very reasonable alternatives, by joining us Thursday, July 23 from 1-2 p.m. ET, for the TAA Webinar, “Why You Should Consider ‘Self-Publishing’ and ‘Print-on-Demand'”, presented by Robert Hoyt, M.D., author of Health Informatics: A Practical Guide for Healthcare and Information Technology Professionals, published by Lulu.com.

6 Tips for marketing your textbook

Q: “I have been writing a textbook but so far have been unable to interest a major publisher. I may publish it with a small publisher without a sales force. That leaves me to market the textbook. Can you share some advice for what I should do in this situation?”

A: Robert Christopherson, professor emeritus of geography at American River College and author of the leading physical geography textbooks in the U.S. and Canada:

  1. Examine similar textbooks in the field you are writing in over the past 10 years. Record publisher names, editors listed on the copyright page, and begin a list of any reviewers listed in the Preface. This process will give you an idea of publishers active in the discipline and some you might want to contact with your proposal.