Stephen E. Gillen, author of Writing and Developing Your College Textbook: A Comprehensive Guide, says the first-time textbook author definitely has leverage in contract negotiations, and can negotiate changes in the standard publishing agreement.
Cengage print materials to include certification seal to fight counterfeiters
Beginning with shipments currently underway to on-campus, off-campus and online retailers, Cengage print products will include a unique certification seal developed by an expert third-party certification company. The seal includes a QR code and one-off indicators that verify the product’s authenticity. Cengage estimates that counterfeit course materials cost the company between $70 million to $100 million annually.
6 Tips for avoiding website agita
As writers and academics, most of us recognize the necessity of having a website about our work and services. With WordPress and other DIY websites becoming ever easier, many writers are savvy enough to design and mount their own sites. But some of us aren’t, or can’t face trekking up that learning curve.
When I needed a website for publication of my book, Trust Your Life: Forgive Yourself and Go After Your Dreams, at first I procrastinated mightily. I didn’t want a prepackaged site (à la WordPress), although they can be fine. I knew I needed a site for promotion and wanted one that reflected the themes and gorgeous cover of my book. I was willing to spend a few dollars. So, to allay if not cure my website agita, I hired a professional web designer.
5 Strategies for using social media to promote your writing
The purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”
“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.
The not-always-obvious ‘infrastructure’ of journal articles: Abstracts and textual linkages
Not all who wander are lost. In fact, some who wander are not lost but just exploring the terrain. Yet, when I read a journal article, I do not want to wander and wonder where the work is headed. Partly because of my busy schedule and largely because I am seeking ideas, information and even inspiration, I want to know right away what the scholarly work is about. Scholars can guide readers along a smooth reading road by paying attention to the not-so-obvious infrastructure of typical journal articles and writing their submissions with this structure in mind.
Productivity tips for authors ‘on the go’
Q: As a “pro on the go” what do you do to ensure you can stay productive?
A: Eric J. Schmieder, author, presenter, and computer technology instructor:
As a corporate trainer and adjunct instructor, I am always on the road and find myself relying more on my mobile device to stay connected, stay productive, and better prepare me to get things done when I do find a place to land with my laptop. I find it important to arm myself with the best tools to keep moving on my long-term projects.