Featured Members June Parsons and Dan Oja – Digital textbooks and pedagogy

Digital book pioneers June Parsons and Dan Oja co-developed the first commercially successful multimedia, interactive digital textbook; one that set the bar for platforms now being developed by educational publishers.

The coauthors began writing and creating educational software for Course Technology in 1992 and between them have authored more than 150 college computer textbooks. They currently have several digital textbooks in print, including the best-selling New Perspectives on Computer Concepts.:

10 Marketing tips and strategies for textbook authors

When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies:

Before entering a co-authoring relationship, sign a collaboration agreement

The first thing you should write before entering into a co-authoring relationship is a collaboration agreement, said Stephen Gillen, an attorney with Wood, Herron & Evans, L.L.P.

“Do it before you write the manuscript, before you sign the publisher’s contract, before you write the sample chapters, before you write the outline, and before you write the proposal,” he said. “Do it first. If it’s too late to do it first, do it NOW! If you think you don’t need one, you’re wrong. By the time you realize you do, it’s probably too late.”

Prolific grant writer shares his advice on landing grants

The key element in grant writing is attitude, said Kenneth Henson, distinguished professor at the Citadel’s School of Education, and author of a new book by Allyn & Bacon, Grant Writing in Higher Education: A Step-by-Step Guide. “You have to believe that you can take it as far as you want to as long as you’re willing to work hard,” said Henson. “If you don’t have a belief in your ability to succeed, it’s not going to happen.”

Henson, whose grant writing has brought in more than $100 million, said that pursing grant writing in an organized, controlled way will eventually lead to success.