How Your Professional Purpose and Identity Can Impact Your Work Life

By Angelica Ribeiro, Ph.D.

Being aware of our professional purpose can play an important role in leading us to a happier life at work. That’s because our purpose can reveal elements of our identity that encourage us to live up to our values and create meaningful habits. Let me explain.

My professional purpose is to contribute to (a) language learners’ education by teaching, researching, and sharing knowledge with educators and (b) other people’s happiness by writing books and sharing positivity. After identifying my professional purpose, I realized that it revealed three main elements of my identity: a professor, a researcher, and a writer.

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Feature Your Book in the 2025 TAA Conference Bookstore

Have a book of interest to textbook authors, scholarly journal article or academic book authors, graduate students, or faculty? Feature your book in the 2025 Virtual TAA Conference on Textbook & Academic Authoring Bookstore!

For only $50, your book will be included in the conference bookstore (in order of receipt, so don’t delay!) and promoted to thousands of textbook and/or academic authors on TAA’s social media, in bi-monthly eNewsletters, in issues of the The Academic Author leading up to the conference, and more!

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Busy TAA People: Brenda Ulrich, Zick Rubin Named to 2025 Edition of Best Lawyers

TAA members Brenda Ulrich and Zick Rubin, publishing and intellectual property attorneys with Archstone Law Group, PC, were named to the 2025 Edition of Best Lawyers in America®.

Brenda is recognized in the areas of Education Law and Media Law. Zick is recognized in the areas of Copyright Law and Education Law. Recognition by Best Lawyers is widely regarded by both clients and legal professionals as a significant honor, conferred on a lawyer by their peers.

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The Importance of Textbooks

By Charles Corbin

Any of us who have served in academia, especially those who are at research intensive universities, are aware of the many anti-text arguments. Numerous hours are spent in tenure, promotion, and salary (merit raise) meetings debating what “counts” as scholarship and what doesn’t. Often textbooks are discounted. In a journal article published in Kinesiology Review in 2022, The Importance of Textbooks in Kinesiology, my coauthors, Hyeonho Yu, Diane L. Gill, and I, offer a historical perspective on the role of textbooks in physical education and kinesiology. The historical perspective provides a base for the discussion of topics related to the value of textbooks in our field and more broadly in all fields.

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Archstone Law a 2025 TAA Conference Bronze Sponsor

A big thank you to Archstone Law Group PC for sponsoring the 2025 TAA Virtual Conference on Textbook & Academic Authoring at the Bronze level.

Brenda Ulrich, also TAA’s Board Secretary, is a partner at Archstone, and is an intellectual property attorney who focuses on publishing, higher education, copyright and trademark law. Brenda represents authors negotiating and interpreting publishing agreements, agency agreements, and joint author agreements. She also advises colleges and universities on the development and implementation of intellectual property policies, navigating copyright questions related to teaching and scholarship, as well as managing and defending college and university trademark portfolios.

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Get Funded: Apply for a TAA Publication or Contract Review Grant

TAA offers two forms of grants to assist U.S. authors with some of the expenses related to publishing their academic works and textbooks: Publication Grants and Textbook or Academic Contract Review Grants.

Members in their first year can apply for grants of up to $500, and members in their second year or later of membership can apply for grants of up to $1,000. Members are eligible for one award every two years. Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication.

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