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Crafting compelling and purposeful titles: A five step process

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Although the old adage states “you can’t tell a book by its cover”, in academic writing it is crucial that the title of an article or book “tell” the essence of the work. The title is the first critical decision point for a reader. Its goal is to invite the reader to peruse the abstract, read the article, and, hopefully, cite your work. The title does a lot of work for your manuscript, and there are many good reasons to pay attention to crafting short, content-rich, and engaging titles. First, for you, the author, spending time crafting a title forces you to distill your detailed, multi-page manuscript into 10 to 15 words, a daunting task.

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