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Q&A: What is an author’s questionnaire and why do I need one?

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Q: "What is an author's questionnaire and why do I need one?" A: Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide : "An author's questionnaire usually comes from the marketing department to develop leads for reviewers of, contributors to, and especially adopters of your text. I suggest filling it in as completely as possible to make your contacts, colleagues, affiliations, and achievements known to the people who will attempt to market and sell your title. Also include any press (news articles) about you (and keep sending them). List your upcoming opportunities to promote your book, such as guest lectures, keynote addresses, interviews in the broadcast media, academic conventions, professional meetings, webinars, etc.

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