Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

I recently reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. I will be sharing their answers in a series of posts over the next few weeks.

This first installment of the three-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.

TAA announces 2017 Textbook Award winners

Twenty-three textbooks have been awarded 2017 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, 10 textbooks received Textbook Excellence Awards, and seven textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

Developing a mobile textbook: A case study in collaborative authoring

For the past two years, I have been exploring ways to make educational materials accessible to students on mobile phones. In my online courses, for example, I have moved away from Blackboard, which is not well designed for mobile users. Much of my course content now lives instead on websites I have built with Weebly or Google Sites. These platforms provide responsive templates that work well for students on any size screen. While grades, administrative announcements, and discussions still take place on Blackboard (which is institutionally mandated and required for FERPA compliance), the majority of the text, audio, and video content for the courses is now housed on fully responsive sites outside of the LMS. Students can access the course materials from their phones at any time, without needing to log in to the cumbersome LMS system. More than half of my students now report that they do most of their course reading on their phones.

How I met my first textbook acquisitions editor

I was introduced to my first acquisitions editor through the recommendation of a colleague.

At the time, our state had added a new course in infection control to our curriculum and none of the instructors had been able to nd an acceptable book that included the necessary content for teach- ing infection control to health care providers. Since I had some experience in this area, I compiled my notes and handouts into a self-published forty-eight-page booklet, which I provided to my students at no cost. A colleague at another college asked if I would make this booklet available for his classes, so I contracted with a local printer to produce the booklets and sold them to the college bookstore.

Q&A: Advice for prospective textbook authors

Q: I have an idea for a textbook and I hope to put a proposal together soon and start looking for a publisher. Can you share any advice as I begin this process?

Mike Kennamer, TAA Vice President: “My suggestion for starting to look for a publisher is to first look at companies who publish in your field. I’d recommend that you review their websites and determine which one (or two) seem to be the best fit for your title. Many publishers provide information for prospective authors online, including what they look for in the proposal. Generally, they will want to see two chapters, a detailed table of contents, list of features, and information about who will use the book, the size of the market, and competing titles. If you are unable to find author information online you might consider contacting a sales rep and ask them to put you in touch with someone who does acquisitions for the company. Becoming a textbook reviewer is also a good way to form a relationship with a publisher.

How reporting royalty income affects taxes for authors

It is well established that an author who is engaged in the business of writing for income should report royalty income on Schedule C, not Schedule E. But what about a retired author who no longer is writing but still receives royalties from previous work? Should retired authors report royalty income on Schedule C or E? Or, should a sole-proprietor S corporation that reports royalty income as corporation profits and author wages be used? Each reporting method has tax consequences and legal issues.