As Director for Teaching, Learning, and Assessment in the Office of Academic Innovation at Portland State University (PSU), Janelle Voegele…
Understanding your audience:Â Writing for learning
Laura Frost is a professor of Chemistry at Florida Gulf Coast University and Director of the Whitaker Center for STEM…
Executive Director’s Message
Did you hear it? The clarifying question…the laughter of recognition…the applause of approbation at seeing a colleague’s excellent work recognized…the intent…
2014 TAA Conference receives rave reviews
The 2014 TAA Conference was a big success! Attendees from across the country representing a variety of writing disciplines gathered…
4 Steps to promoting your textbook
Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
Cengage Learning emerges from bankruptcy
Cengage Learning announced April 1 that it has emerged from Chapter 11, having completed its financial restructuring. “We have used…