While the debate over print versus digital textbooks (etextbooks) is not new, the content of that debate has shifted in recent years to which is a more effective learning tool for students. As publishers, instructors and students push towards offering more digital textbooks and learning products, will the benefits outweigh the negatives? Several studies have found that it not only takes readers longer to read text on a screen, they tend to skim much more and thus absorb and retain less information than reading from a physical book. Other etextbook readers have reported the tendency to multi-task while reading. One study reported that 90% of students said they were more likely to multi-task when reading onscreen versus 1% who said they multi-task when reading a print book.
Join us in San Antonio for TAA’s 29th Annual Textbook & Academic Authoring Conference!
Mark your calendars, the Textbook & Academic Authors Association’s 29th Annual Conference is fast approaching. Don’t miss out on this valuable two-day writing conference where you will gain inspiration for your writing projects, network with veteran authors, and learn strategies to help increase your publishing success. The conference program is ambitious, offering a wide variety of session topics for both veteran and novice authors. Register soon to take advantage of early registration rates.
Join us 1/27 for TAA webinar on blogging for academics
You’re an academic, busy with research and teaching. You don’t have time to blog! Wrong. Not only can you blog, you can use your blog to get your work before a much wider audience and to lead an ongoing conversation about your topic. Join us Wednesday, January 27 from 4-5 p.m. ET for the TAA webinar, “Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings”, presented by Mark Leccese, author of 
Watch Fall 2015 TAA Webinars On Demand
Missed any of TAA’s Fall 2015 webinars? View the recordings in TAA’s library of presentations on demand. What is a…
5 Reasons to nominate your textbook for a 2016 TAA Textbook Award
Gain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2016 TAA Textbook Award now through December 1, 2015. The top 5 reasons to nominate your textbook for a 2016 TAA Textbook Award:
Join us 10/27 for the TAA Webinar ‘What is a Textbook Royalty Audit and How Do I Know If I Need One?’
A textbook royalty audit can provide answers to the many questions authors have about their royalty payments and the distribution of their books, including: “How are my royalties being calculated when my book is packaged and sold with other books or content?”, “How am I being paid when a custom book is printed with some of my chapter content along with other content?”, and “My book was ranked in the top 5 on Amazon.com! Why haven’t I seen an increase in my royalty payments?”
Join us Tuesday, October 27 from 10 a.m. to 11 a.m. ET Â for the TAA webinar, “What is a Textbook Royalty Audit and How Do I Know If I Need One?”, where CPA Juli Saitz from FTI Consulting will share the steps involved in a textbook royalty audit and how to determine if you should conduct one to assert your contractual audit rights. Register today!