Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform. [Read more…]

Call for Proposals: 33rd Annual Textbook & Academic Authoring Conference

The Textbook & Academic Authors Association (TAA) announces a Call for Proposals for its 2020 conference to be held June 12-13 in San Diego, CA. We invite the submission of session presentations relevant to writing, publishing, and marketing textbooks and academic works (journal articles, books, and monographs). The session proposal deadline is October 7, 2019.

A highly interactive event, the conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country. [Read more…]

Can my publisher really do that? Common author questions and answers from industry pros

textbooksAt TAA’s 2019 Textbook & Academic Authoring Conference, industry insider Sean Wakely and royalty auditor Juli Saitz addressed some common questions authors have about what prerogatives publishers have in respect to publication decisions, calculating royalty payments, marketing, and rights, with hypothetical examples from their point of view.

Here are the questions and answers from that session, divided into five parts: [Read more…]

Cengage authors begin to receive royalty statements under Cengage Unlimited plan

CU LetterWhile some Cengage authors are still waiting for their first royalty statements under the company’s new Cengage Unlimited plan, which, launched in August 2018, offers students access to its database of textbooks and other online content for a flat fee, several have received their statements and shared how the new plan has affected their royalties.

TAA President and Cengage author Mike Kennamer said royalties from CU were included on the most recent statement for one of his three Cengage titles. “The royalties generated from CU, for me, were insignificant and overall sales are down significantly,” he said. “I plan to reach out to Cengage’s Author Relations team to ask for help in interpreting my statement, which is less than clear.” More than three weeks later, he said, he is still waiting for a response. [Read more…]

Your royalties: The devil is in the details

Your Royalties: The Devil is in the DetailsAre you confused trying to determine how your royalty statement matches your publishing agreement? Do you feel like your royalty check is less than expected? According to Juli Saitz, CPA, Senior Managing Director, Ankura Consulting Group during her recent webinar, “the devil is in the details”.

To better understand how your royalties should be calculated, there are several items you may want to look for in your contract – beyond the basic royalty figures – including clauses on: electronic derivatives, subsidiary rights, custom work, packages, and tiering. [Read more…]

How might the McGraw-Hill and Cengage merger affect authors?

Are you wondering what the recently announced merger between textbook giants McGraw-Hill and Cengage could mean for authors? Join publishing attorney Steve Gillen and textbook author and Monroe College professor Karen Morris for their session at TAA’s 32nd Annual Conference entitled: “Mergers and Acquisitions Among Publishers: Authors Need a Life Jacket.”

Gillen and Morris will discuss the recent history of consolidation in educational publishing. How does it impact an author’s career? What can you do to prepare for the possibility? What should you do if it happens to you? What options exist if new relationships don’t go well? Get answers to these and related questions, and ideas on how to survive well. [Read more…]

Just two weeks left to register early and save!

Early registration for TAA’s June Conference ends April 15. All rates increase by $50 after that date. Join us in Old City, Philadelphia, June 14-15 and prepare to be inspired!

TAA’s conference program features three writing tracks:

Academic Writing Track: Learn tips on how to plan your writing projects for maximum productivity; create writing that is clearer, better organized, and more compelling; revise at the macro and micro levels with efficiency; safeguard your scholarship; get started with conducting and writing systematic reviews; use qualitative coding to enrich data analysis; collaborate more effectively; and more. [Read more…]

Textbook & Academic Authoring Conference to feature sessions on contracts and royalties

TAA’s 32nd Annual Textbook & Academic Authoring Conference speaker and mentor panels will feature several publishing industry professionals with expertise on topics such as intellectual property, copyright, publishing contracts, and royalties. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

Intellectual property attorney Brenda Ulrich, a partner at Archstone Law Group PC, will kick off the conference with a session titled “Legal Issues for Independent Contractor Authors and Self-Publishers.” This session will explore legal issues in the “post-traditional publishing contract world.” [Read more…]

Cengage announces launch of new ‘Author Relations Team’

textbooksCengage announces the launch of its new three-member “Author Relations” team, which will be responsible for working with its higher education authors on their business-specific needs and questions related to contracts and royalties.

According to a post on their blog that answered questions posed by TAA last fall, “The AR team will take lead on working with authors regarding royalties across the board. Each author will have an AR rep that they can call directly with questions of that nature.” [Read more…]

Can I help you in any way? Publishing strategies (part 2)

Can I help you in any way? Publishing strategies (part 2)“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.

In this series of “Can I help you in any way?” posts, we’re highlighting some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions.

In the first post on questions about publishing strategies, we focused specifically on the process of finding a publisher and submitting a book proposal. In this second post on the subject, we’ll explore other related questions receive through the chat. [Read more…]