7 Basics of branding

7 Basics of brandingIn her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream,” Prather suggested that everyone should develop a mission statement as part of their marketing platform. 

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform. [Read more…]

How-to: Creating author pages on Facebook, Amazon, and Goodreads

Creating an author brandCreating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or to penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.

The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each. [Read more…]

The most useful textbook & academic writing posts of the week: November 14, 2014

Do you ever lack motivation or find yourself Margaret Atwood quote: If I waited for perfection I would never write a word.procrastinating by doing something on your to do list that isn’t quite as crucial or time sensitive as others? I do. I had one of those not-so-motivated-even-doing-laundry-sounds-better kind of day this week. Maybe you’ve experienced something similar when you sit down to write. What do you do to overcome the urge to do anything (even laundry) other than sitting down to write? Hopefully a few of the following posts will help you answer that. Happy writing! [Read more…]