Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
7 Focus management strategies for more productive writing
In order to be a more productive writer while juggling many other duties in his career, William Weare, Access Services…
5 Tips to get the most out of your TAA membership over the summer break
Maximize your summer break and optimize your writing efforts by accessing the authoring resources available to you through your Text…
How to identify yourself as an academic writer
Doctoral study involves a transition from student to researcher; a key aspect of that transition is becoming an academic writer. This is not to say that most new PhDs would readily describe themselves as academic writers. But that level of accomplishment requires the development of a set of academic writing skills that were likely not present at the outset of doctoral study. It’s also likely the case that the development of those crucial skills was a significant challenge.
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…
Look who’s keynoting at the 27th Annual Textbook & Academic Authoring Conference
Bob Mankoff, nationally renowned cartoon editor for The New Yorker, will keynote the Text and Academic Authors Association’s 27th Annual…