We’ve all been told to “never judge a book by its title” and yet, we all do. In a world with abundant information, indexed and cataloged into a series of links on the screen, the title may be the only part of your work a potential reader ever sees. Unless, of course, that title encourages them to click the link and read more.
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Q: “How do I find out what a journal’s style expectations are?”
A: Kären Hess, the author or co-author of more than 30 trade books and college-level textbooks on a variety of topics including financial planning, dental marketing, art, literature, engineering, hospice care, reading, management and report writing:
“Most journals publish their manuscript requirements (usually at the end of the journal). Also, read several articles from the journal(s) of interest to see what gets published.”