How to find a textbook publisher

If you have an idea for a new textbook a great way to start looking for a publisher is by attending your discipline’s annual meeting — which typically hosts book vendors — where you may be able to make some good contacts with publishing companies, said Dr. Laura Taalman, a mathematics professor at James Madison University.

“It is worth stopping by the exhibit booths of the publishers you are interested in; the editor you seek might be right there,” she said. “Sales reps can sometimes give you an idea if your book fits in with their company’s list. They also will often have contact information for the appropriate editors.”

When Taalman was looking for a publisher for her textbook, Integrated Calculus: Calculus With Precalculus and Algebra, (which was published in 2004 by Houghton Mifflin) she shopped the idea around to sales reps at her university and at yearly math meetings. “The sales reps communicated with the math editors and someone turned out to be interested,” she said.

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Stretch, reach and fall back: Targeting your submission to the journal

Deciding where to submit your journal article can be a daunting task. Not all journals are created equal. Journals differ in content and, of course, in the more elusive, status within the discipline. What I will write about here is how to select and refine your submission based on the journal’s status within your discipline. Two strategies can smooth out the submission process. The first strategy illustrates one way to decide on the journal in which you want to publish. The second strategy is how to analyze the articles within that selected journal to focus your writing to that audience.

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Q&A: How do you apply for copyright registration?

Q: How do you apply for copyright registration?

A: Lisa Moore, principal of The Moore Firm, LLC:

“It’s very easy to apply for a copyright registration. You can do it online. The Copyright Office’s website is actually an excellent resource.

The process is changing. Back in the day, you had to fill out the form depending on what you were registering. The Copyright Office changed that, and they’re now utilizing one common form that can be done online. It’s much cheaper that way, $35 and you get your registration back much more quickly. If you mail in the old paper forms it takes somewhere between a year and two years to get it back, but if you do it online it’s somewhere between three and six months. Copyright infringement matters have a very short statute of limitations, so it’s critically important that you register as soon as possible.

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The statutory termination right: One copyright act provision your publisher hopes you never hear about

In the fall of 1977, Ralph Little had just received his Ph.D. in Elfin Studies and was beginning his first faculty job as an assistant professor at Middle Earth College. Elfin Studies was in its infancy – many universities did not even recognize it as a legitimate discipline — and there was no introductory textbook on the market. Each week Ralph prepared lecture outlines on ditto masters for the dozen intrepid undergraduates in his Elfin Studies 101. When a representative of Colossal Publishers, Inc., came by his office, Ralph, sporting the sideburns and bell-bottoms of the day, told him about his idea of writing an introduction to Elfin Studies.

Soon afterward, Colossal offered Ralph a contract to write his Introduction to Elves, for a royalty of 5 percent of Colossal’s receipts on every copy sold. The royalty sounded almost as diminutive as the subject matter. But Ralph was thrilled to become a textbook author, and the editor promised him that when the book came out, he would be invited to Colossal’s Midwestern sales meeting in Minneapolis. He signed the contract early in 1978, and the first edition was published on January 10, 1980.

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How to make difficult concepts easier to understand

One of the most valuable attributes of a successful textbook author is their ability to present complex concepts in an effective and efficient format.

Mariëlle Hoefnagels, author of Biology: Concepts and Investigations, recommends textbook authors make listening to students a top priority when trying to explain a difficult concept. “Either listen in as students discuss difficult concepts with one another, or ask a student to explain the subject to you,” she said. “Pay close attention to the parts that confuse the students, then make sure the narrative and illustrations in your book confront those potential points of confusion.”

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5 Textbook authoring time management tips

Good time management skills are crucial for authors. Manage your time well and you can maximize your efficiency, allowing you to meet or beat deadlines and still have time for other activities. Five successful textbook authors share the following time management tips:

  1. Prioritize writing and other work and life commitments. “Ask yourself: What’s most important? If family life ranks highest, then set aside writing in favor of spending time with loved ones. When you return to your desk, you’ll focus far more effectively and get more accomplished because you will not be distracted by thoughts of having sacrificed life experiences that are deeply important to you.” —Laura Berk, author of Exploring Lifespan Development
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