Writing Productivity Tip: Block Double the Time and Commit to Half

TAA member David Stehlik, an associate professor of Management and Leadership at the University of St. Francis, shared his approach to increasing writing productivity during TAA’s August 2024 Conversation Circle on the topic of productivity:

“I block double the time and commit to half. So, if I think I could write it in two hours, I book a full morning/afternoon, and then I commit to getting half of it done. It’s more realistic. When I’m on the ball, the productivity is energizing. When I’m not, it’s less debilitating.

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TAA Featured in Podcast on Legal Use of Textbook Images in Teaching Materials

Watch a new episode of The A&P Professor podcast featuring a chat with TAA Board Secretary and intellectual property attorney Brenda Ulrich from Archstone Law about the legal use of textbook images in teaching materials. One of the breaks in this episode encourages listeners to check out TAA membership.

The A&P Professor podcast, for anatomy & physiology faculty, is hosted by award-winning A&P professor & author Dr. Kevin Patton, who is also past-president of TAA.

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Feature Your Book in the 2025 TAA Conference Bookstore

Have a book of interest to textbook authors, scholarly journal article or academic book authors, graduate students, or faculty? Feature your book in the 2025 Virtual TAA Conference on Textbook & Academic Authoring Bookstore!

For only $50, your book will be included in the conference bookstore (in order of receipt, so don’t delay!) and promoted to thousands of textbook and/or academic authors on TAA’s social media, in bi-monthly eNewsletters, in issues of the The Academic Author leading up to the conference, and more!

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Busy TAA People: Brenda Ulrich, Zick Rubin Named to 2025 Edition of Best Lawyers

TAA members Brenda Ulrich and Zick Rubin, publishing and intellectual property attorneys with Archstone Law Group, PC, were named to the 2025 Edition of Best Lawyers in America®.

Brenda is recognized in the areas of Education Law and Media Law. Zick is recognized in the areas of Copyright Law and Education Law. Recognition by Best Lawyers is widely regarded by both clients and legal professionals as a significant honor, conferred on a lawyer by their peers.

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Archstone Law a 2025 TAA Conference Bronze Sponsor

A big thank you to Archstone Law Group PC for sponsoring the 2025 TAA Virtual Conference on Textbook & Academic Authoring at the Bronze level.

Brenda Ulrich, also TAA’s Board Secretary, is a partner at Archstone, and is an intellectual property attorney who focuses on publishing, higher education, copyright and trademark law. Brenda represents authors negotiating and interpreting publishing agreements, agency agreements, and joint author agreements. She also advises colleges and universities on the development and implementation of intellectual property policies, navigating copyright questions related to teaching and scholarship, as well as managing and defending college and university trademark portfolios.

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Get Funded: Apply for a TAA Publication or Contract Review Grant

TAA offers two forms of grants to assist U.S. authors with some of the expenses related to publishing their academic works and textbooks: Publication Grants and Textbook or Academic Contract Review Grants.

Members in their first year can apply for grants of up to $500, and members in their second year or later of membership can apply for grants of up to $1,000. Members are eligible for one award every two years. Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication.

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