On October 3, 2023, TAA sent 2,115 members the first in a series of survey questions the association will use in preparation for a meeting of the TAA Council and staff in January 2024. The responses to these questions will be used to determine how the association can best serve members over the next year.

Of the 101 members who responded to the question, “As a TAA member, what do you want more of?,” more than half (55%) said they wanted more how-tos, strategies, and tools. Fifteen percent said they wanted more educational offerings, and 13% said they wanted information that will help them negotiate better contracts. Eight percent want advocacy on issues they care about, and 4% said they wanted opportunities to connect with other members.