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TAA Members Say They Want More How-tos, Strategies, Tools

On October 3, 2023, TAA sent 2,115 members the first in a series of survey questions the association will use in preparation for a meeting of the TAA Council and staff in January 2024. The responses to these questions will be used to determine how the association can best serve members over the next year.

Of the 101 members who responded to the question, “As a TAA member, what do you want more of?,” more than half (55%) said they wanted more how-tos, strategies, and tools. Fifteen percent said they wanted more educational offerings, and 13% said they wanted information that will help them negotiate better contracts. Eight percent want advocacy on issues they care about, and 4% said they wanted opportunities to connect with other members.
Five percent of respondents said they wanted something else. Their responses:

Would be great if we could have our own books shared routinely as part of TAA’s newsletters. I feel like the main way to self-promote within the group is to nominate one of my books for an award–which carries a hefty fee for that option! 🙂
To learn “what’s next” in textbook publishing– trying to stay ahead of the puck here.
Advocacy for more transparent royalty statements.
Grants to help market a textbook.

The next series of questions will be sent to TAA members on October 17.