Go ahead. Judge that next book by its cover. Or, at least, judge the cover itself and what purpose it serves for the book. Textbook author, Paul A. Krieger tells us that “Good book covers are important” and shares four specific benefits to a quality cover design.

1. The book cover serves as an advertisement for your book;
2. A quality cover makes a positive first impression with your readers;
3. It informs your readers what the book is about; and
4. It can improve overall sales.