Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.
So how do you ensure that you look your best in your online academic profile?
Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and requires both endurance and strength before even getting started.
As we prepare to climb the mountain, however, we’re going to focus on taking it one step at a time. Relating this to textbook authoring, the steps in the development of chapters involves the creation of carefully crafted headings specific to pre-defined topics that are thoughtfully enhanced by pairing content with feature strands to engage the reader and exercises which reinforce learning located within or at the end of the chapter.
In recent years multiple class action lawsuits have been filed against the biggest textbook publishers, challenging their royalty-payment practices. In 2016, it was a suit against Pearson, alleging (among other things) gray market sales to international subsidiaries, paying lower international royalty rates, and then shipping books back into the U.S. for retail sales.1 More recently, there have been suits against Cengage, challenging “Cengage Unlimited,” Cengage’s all-access, Netflix-like subscription model.2 McGraw-Hill was also sued, in January, for improper royalty payment practices on its “Connect” products.3
Five TAA members have been elected to the TAA Council, the association’s governing board. Paul Krieger has been elected Vice President/President-Elect, Juli Saitz has been elected to a third term as Treasurer, and Brenda Ulrich has been elected to a second term as Secretary. Stacie Craft DeFreitas and Dione Taylor have been elected to Council positions.
Krieger, a retired professor of biology, is the author and illustrator of the four-book series, The Visual Analogy Guides. In his position statement, he said he intends to focus on three major goals as VP/President-Elect: (1) Help TAA remain true to its mission of supporting textbook and academic authors as it has done so impressively over the years;
Academia serves a purpose of feeding the future, of taking minds with a limited set of knowledge and helping them realize that while they may have a perspective of vast understanding, the potential for growth and development of their understanding exists in a limitless amount of barren space. It is from this mindset that I believe C.S. Lewis claimed, “The task of the modern educator is not to cut down jungles, but to irrigate deserts.”
I have read that quote numerous times, and as an educator and author myself, taught and thought from the perspective that in a world of information overload, we are in a different era than Lewis and have a new responsibility of cutting down jungles to help our students see clearly.
Craving publication, we may view journal editors as the enemy, obstructing our fame, fortune, and at least one publication. And when the acceptance finally arrives (and with relentless perseverance, it will), we rejoice, send out email blasts to everyone we know, and reply to world-renowned conference directors with gracious replies. Before all this, though, we should do one thing that’s both considerate and diplomatic: thank the editor.
This action makes sense for several sound reasons:
