How to write an effective journal article abstract

Have you heard the saying “You don’t get a second chance to make a first impression”? For most research articles, the abstract is the first – and possibly the last – impression an author has on a potential reader. If ineffective, the researcher will move on to the next abstract in the search results. If effective, your article will be read further, and potentially cited in the new research.

The ability of your abstract to encourage the researcher to read further determines whether you have an opportunity to make an impact with your article. So how do you ensure a quality first impression?

What a TAA grant can do for you

TAA offers two forms of grants – publication grants and contract review grants – to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.

As the April 30th grant application deadline approaches, we asked several 2017 publication grant recipients for feedback on how a TAA grant has helped them.

Announcement of Cengage Unlimited royalty calculation model raises new questions

Cengage’s royalty calculation model for its new subscription service Cengage Unlimited has raised a few questions that remain unanswered, primarily, will their model account for the range of existing publishing agreements—which have a variety of different provisions for accounting for royalties?

“Here’s the key problem,” said Stephen E. Gillen, a partner with Wood, Herron & Evans. “Cengage has a wide variety of different contracts that were entered over time. Some of their longer lasting titles, those in their 10th edition and up, are the subjects of original contracts still in place that were entered 40 or more years ago. Many of their contracts were not done on Cengage forms but were acquired from other publishers, all of which have different provisions for accounting for royalties. Some of them were done before the days of bundling, custom publishing, digital publishing, and publishing through interactive/adaptive learning platforms and so do not provide expressly for those then unanticipated media or channels of distribution. But Cengage has thousands of authors and almost certainly a greater number of contracts (no author will have less than one contract, and many will have multiple contracts). It’s hard for me to imagine that they are going to have lawyers go back over every single contract to determine if and how it should be treated in the current scheme.”

The most useful textbook & academic posts of the week: April 6, 2018

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Member Spotlight: Michael Greer

TAA member Michael Greer is a Lecturer at University of Arkansas at Little Rock, Editor for Research in Online Literacy Education, and both a textbook and academic author in the English writing discipline.

His most recent publications include The Little, Brown Handbook, 14th ed. and The Little, Brown Compact Handbook, 10th ed. Michael has published four other books on literacy, technology, and digital publishing.