In part 1 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit shared valuable tips for considering your options when designing a web presence for your book. Among these tips were questions for consideration on whether your book needs a website, pros and cons of publisher vs. author sites, what to include on a book website, and dos and don’ts of website design.

In this article, we focus on nine reasons you should consider creating your own author website for your book. As presented by Dr. Linder, some of these reasons are disadvantages of having a publisher website, and others are advantages to creating an author website for your book.